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Siemplify Embraces Sell-With Strategy in Revamped Partner Program

The global SOAR market will grow from $868 million last year to $1.8 billion by 2024.

Edward Gately

May 19, 2020

2 Min Read
Sales Strategy
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Siemplify, the provider of security orchestration, automation and response (SOAR), on Tuesday unveiled its new 20/20 Partner Program. It emphasizes a sell-with strategy and margin assurance.

The revamped program ensures partners can define and develop their brand and communicate their value to customers. Also, margin assurance promises attractive margins under any discounting scenario, the company said.

Wayne Goeckertiz is Siemplify‘s vice president of global channels. He tells us his company has refocused its efforts on a “sell-with versus sell-through” channel strategy. It also recognizes partners’ expertise and associated profit expectations.

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Siemplify’s Wayne Goeckertiz

“The changes to our program will remove some of the barriers to selling by giving our channel partners a faster time-to-market capability,” he said.

The revamped program focuses on helping partners make money, plus simple certification requirements, Goeckertiz said.

“We partner with MSSPs,” he said. “The new program will cater to our MSSP community by providing them easy entry, immediate returns and additional service opportunities for their clients through the development of custom SOAR use cases, playbooks and metrics tracking.”

SOAR Market Accelerating

The global SOAR market will grow from $868 million last year to $1.8 billion by 2024, according to MarketsandMarkets.

The economic downturn provides an even bigger boost to SOAR, Siemplify said. For example, companies have to do more with less and must relocate to remote settings. That is driving demand for collaborative security operations.

“Partners can expect to see high margins for our SOAR platform,” said Thomas Gillman, Siemplify’s director of North American channels. “In addition, SOAR offers our partners lucrative professional services around implementation and playbook building. Finally, our partners can create attractive joint-value propositions with each of the more than 200 security vendors whose products we automate and orchestrate.”

MSSP security teams use Siemplify to reduce alert overload. They also build automated processes that cut response times, and measure and improve security operations center (SOC) performance.

“In my 20 years in the industry, Siemplify’s 20/20 Partner Program is the first channel program that actually takes the needs of the channel into consideration,” said Patrick Dyer, CEO of DigitalEra Group, an IT security technology distributor and services provider.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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