At its Pure Accelerate event, Pure Storage unveiled increased partner rebates on Pure as a Service.

Craig Galbraith, Editorial Director

May 13, 2021

2 Min Read
Business payout

PURE ACCELERATE — Pure Storage says it wants to “supercharge” partners’ subscription businesses with new channel incentives and offerings.

Announced Thursday at Pure Accelerate, partners can now make more money selling Pure as-a-Service. With the new partner rebate, partners earn 5% of the total contract value on closed eligible wins up to $100,000 per deal. Only elite-level partners, however, will be eligible. The program runs through Oct. 31, and is available for the first Pure as-a-Service opportunity for both new and existing customers.

The vendor says momentum in selling Pure as-a-Service is strong. More than double the number of partners are transacting this year versus last year.

Andy Martin is VP global partner sales, Pure Storage.


Pure Storage’s Andy Martin

“Two of Pure’s greatest strengths are our … subscription services and our partner-led approach. Both are foundational to our business and the way we serve our customers. We are thrilled to see our partners’ continued momentum with Pure as-a-Service and are excited to deliver new opportunities for partners.”


Elsewhere, Pure is transitioning its Kubernetes Data Services Platform, Portworx, to a 100% channel model.

The vendor says partners will be critical advisers in the future, helping customers navigate a Kubernetes and container-based world. With Portworx sales now 100% channel-led, partners can expand their subscription offerings to cover Kubernetes-based applications.

Portworx, which Pure acquired late last year, enables building, automating, protecting and securing cloud-native applications. Customers can run any cloud-native application, in any cloud, using any Kubernetes platform. It says it offers “built-in high availability, data protection, data security, and hybrid cloud mobility.”

Pure as-a-Service

“Customers want complete flexibility, agility, transparency, and simplicity — benefits often best achieved through subscription services,” said Pure.

Pure claims to be the only vendor to deliver “true enterprise class utility with flexible storage consumption.”

The company’s subscription offerings include Pure as-a-Service, Evergreen program, Pure Cloud Block Store and Portworx. It says with these, partners can meet their customers’ evolving needs while generating recurring revenue.

Pure has continued to advance its Pure as-a-Service offerings. This includes reducing complexity by eliminating additional licenses and support costs, and introducing a service catalog with transparent pricing.

The storage company has also extended its Pure1 partner portal to enable partners to manage subscriptions on behalf of their customers. This empowers partners to bring “a fully operational service with full transparency to joint customers.”

Customers using Pure1’s self-service portal are also able to buy new services or expand their as-a-service footprint via their channel partner whenever they need.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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