Partners Get New Partner Academy to Build Business

The company is doubling down on its channel operations in North America.

Edward Gately, Senior News Editor

September 17, 2020

3 Min Read
Monday doodled
Shutterstock partners now have access to the Partner Academy to help them quickly learn and create a new business practice.

The company also is doubling down on its channel operations in North America with a roster of new partners. It has 85 partners that operate in 45 countries across EMEA, APAC and LATAM. Its newest partners are Damco Group, obo Agency, Execute Strategy and Altas Authority.

Hadass Guy is’s partner enablement manager.

Guy-Hadass_Monday_com.jpg’s Hadass Guy

“The launch of’s Partner Academy is a direct response to incredible global growth,” she said.

Partners enrolled in the Partner Academy will get certified according to their professional role, Guy said. That’s through an interactive and visual e-learning series for consultants, sales, marketing and account management roles.

The program is available to all partners in the program at no cost.

Pandemic-Fueled Growth’s partner program has seen impressive growth during COVID-19, Guy said. And the Partner Academy helps partners provide and consult with users to implement services, and optimize workflow needs and setup.

“In many countries, partners help with localization efforts and building custom apps for enterprises on top of the platform,” she said.

Partners will receive training and work closely with the team, Guy said.

“After moving through the Partner Academy, partners will receive a badge showing that they are a true expert, up to date on services/offerings and reliable,” she said. “The badge can be displayed on websites, marketing materials and digital assets to help prospects recognize the quality of the partner’s work.”

Globally,‘s partner channel has grown from $2 million in annual recurring revenue in 2018 to $6.5 million in 2019. It’s now on track to hit $19 million by end of 2020.

“We’ve seen a 37% increase in signups for after COVID-19 began,” Guy said. “And the pandemic has fueled remote work, and the need for better software and workflow tools.”

The North America market is the “perfect ground” to continue sharing technology, and improving collaboration and workflow for companies of all sizes, she said.

North America Charge

To lead the North American partner channel expansion, the company hired Alexandra Detweiler, a partner executive with 20-plus years of experience in corporate development at Microsoft and Salesforce.

“The expansion of the North American channel in conjunction with our launch of the Partner Academy are major milestones in the rapid expansion of our channel business,” said Oren Stern,’s vice president of partnerships and alliances. “More than half of our customers are located in North America, and we’re seeing incredible organic traction in the region.”

The news comes on the heels of recent developments. That includes its Apps Framework in June. It opens unlimited access for users to build custom applications on top of the platform. And it recently integrated with Microsoft Teams. Teams users everywhere can organize, structure and streamline all processes and projects from directly in their Teams platform.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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