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Malwarebytes Unveils Revamped Reseller Partner Program

The revamped program provides consistent, repeatable benefits and value to partners.

Edward Gately

June 20, 2023

3 Min Read
Partner Program Changes
ESB Professional/Shutterstock

Malwarebytes has launched a revamped reseller partner program that aims to help partners create profitable and consistent business growth.

The revamped reseller partner program offers endpoint security solutions and channel incentives such as base and multi-year discounts. It’s a three-tier program offering specific benefits for each level: silver, gold and platinum.

Malwarebytes partners receive margin discounts, protected margins on deal registration, lead sharing, not-for-resale (NFR) licenses, access to market development funds (MDF) and more. The program also supports targeting specific verticals with specialized bundled solutions to fulfill vertical needs and drive targeted engagement with a partner’s customer base.

Revamped Reseller Partner Program Streamlined, Differentiated

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Malwarebytes’ Jason Coville

Jason Coville, Malwarebytes‘ chief sales officer, said his company is leaning into the channel as it’s the best way to scale its corporate business.

“SMB customers leverage their trusted partners for security recommendations, and we want to be a solution for them,” he said. “Over the past year, Malwarebytes for Business expanded its range of security solutions and added services. We realized that we needed to streamline and differentiate our program to make it consistent across the globe. This helps our partners build repeatable, profitable business on top of Malwarebytes’ award-winning solutions.”

Additional partner benefits include:

  • Competitive pricing and margins that help partners increase overall earnings potential with deal registrations. Partners also gain additional margin and deal exclusivity on all new opportunities.

  • The Malwarebytes Partner Experience Center (PXC) is an easy way to centrally access sales and marketing resources, register deals and provide customers with free trials.

  • Whether on-demand or onsite, Malwarebytes has the training curriculum to provide partners with the necessary skillset to sell and support Malwarebytes solutions.

  • Partners have access to co-branded collateral, a global campaign repository, partner communications and more.

  • Partners provide valuable input that drives technology development, marketing and sales activities.

Partner Feedback Leveraged for Revamped Program

“We leverage partner feedback across the board, but specifically for this program we wanted to make sure we were creating real value for partners,” Coville said. “In general, the best thing a vendor can do is to listen to their partners. Partners are on the front line with their customers every day, gathering feedback in real time. It’s essential that vendors plug into their partners for feedback in both formal – advisory councils, quarterly business reviews – and informal – such as strong account management relationship – avenues.”

The revamped reseller partner program provides consistent, repeatable benefits and value to partners so they can create growth within their business, he said.

“Leading with healthy partner margin provides flexibility to the channel partner sales rep in the security solutions they provide,” Coville said. “In some unfortunate circumstances, customers have been breached and they need a solution now. Malwarebytes does not want to slow down the process. We need pricing and product to flow quickly to the customer. We’re also focused on making our partners the trusted advisor for their customers. Partners in our program have access to purpose-built training and marketing materials to make it easy for them to be the cybersecurity expert.”

TD Synnex is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future,” said Scott Young, TD Synnex’s senior vice president of product management. “With the Malwarebytes partner program as part of our vast portfolio, we’re able to enrich the breadth and depth of our offerings so customers can do great things with technology.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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