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Kaseya’s Powered Services Pro Upgrades Advance MSP Sales and Marketing

It aims to help MSPs better navigate the sales process.

Claudia Adrien

March 17, 2022

2 Min Read
marketing
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Kaseya has made significant upgrades to Powered Services Pro. The company says the sales and marketing enablement platform helps MSPs overcome sales objections more easily and earn new business.

The enhancements include product sales certifications, the Powered Services Supercharge Forum, Done-4-U social media services and the addition of the TruMethods framework to the platform.

Dan Tomaszewski is SVP of channel and community at Kaseya.

Tomaszewski-Dan_Kaseya.jpg

Kaseya’s Dan Tomaszewski

“As the former CEO of an MSP, I understand the challenge of creating effective sales and marketing campaigns while juggling technical troubleshooting and client needs,” Tomaszewski said. “These new features give MSPs the tools they need to sell and market more effectively. It provides them with a support system to achieve their business goals. We’ve quadrupled the size of our team in the last two years to provide top-tier guidance for MSPs looking to take their business to the next level.”

New Sales Certifications

While MSPs are experts on the technical aspects of their solutions, they often struggle to communicate their value proposition to end users. This is due to a lack of sales and marketing training and constraints on their time. MSPs can better navigate the sales process with Powered Services Pro’s 14 new sales certifications designed to help close more deals. And more are to come over the next few months. Additionally, the platform now offers Semel Systems compliance training from industry expert Mike Semel. He helps organizations build a profitable compliance-as-a-service business.

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Kaseya also added the TruMethods framework to Powered Services Pro to help MSPs. It assists with operational efficiency, pricing and packaging, business planning and more. The framework will continue to be enhanced with new content and resources through the Powered Services Pro platform.

Additionally, Powered Services Pro has enhanced its one-on-one coaching program, Goal Assist. It has new partner plans that allow MSPs to set an overarching sales and marketing strategy. MSPs can do so with guidance from a dedicated channel enablement manager. The platform also now offers Done-4-U social media capabilities that simplify social media management for time-stretched MSPs. It ensures they can focus on other priorities while taking advantage of new leads generated through social channels. To help further support users, Kaseya created the Powered Services Supercharge Forum. It’s a resource for MSPs to share their best practices and challenges with thousands of like-minded business owners globally. They’ll be able to interact with coaches on the Powered Services Pro team, Kaseya said.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

 

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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