IBM Explains How It's Spending $1 Billion on Partners

IBM channel chief David La Rose talks through new partner investments at IBM Think 2021.

Christine Horton, Contributing Editor

May 11, 2021

6 Slides

IBM THINK — IBM is revealing how it is spending the just-announced $1 billion investment on its channel.


IBM’s David La Rose

Announced in conjunction with IBM Think, David La Rose, GM, IBM Partner Ecosystem, addressed partners Tuesday. He said there are three elements of the billion-dollar investment. It all revolves around competencies, training and new benefits.

La Rose lays it all out in the slideshow above.

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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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