HP Rolls Out New Gem Partner Rewards Program

Individual U.S. and Canadian sales reps at partner firms, registered in HP’s Blue Carpet Incentive Program, can receive rewards in the vendor’s Gem Club that was announced Thursday, and will be in effect through next March.

The Gem Club is a loyalty and rewards program that’s similar to the retail-rewards-type programs frequently encountered by consumers. The thinking behind The Gem Club is to help partner reps up their game by gaining more expertise and, ultimately, sell more HP products and solutions. 

“Many [sales reps] already do a wonderful job, but sales-based incentives often seem to favor larger, better-resourced partner companies over smaller ones,” said Rose Genovese, North America loyalty strategy manager, PC and print division at HP. “This program is partially intended to level the playing field; it is HP’s way of rewarding all sales representatives for engaging with us to learn more about our offerings and to sell more effectively.” 

Sales reps in the Gem Club earn rewards – or digital jewels – as they compete for elite membership. Digital jewels are awarded for completing assigned tasks in four categories: survey (sapphire), training (topaz), referrals (ruby), and engagement (emerald). A year from now, the 10 highest performing reps across the U.S. and Canada win a three-night getaway to an exclusive island retreat in the Bahamas for their engagement in the program.

Grand prize winners will be announced in June 2020. The getaway trip is scheduled for August 2020.

But that’s not all. Each month and each quarter, HP will reward and recognize the top three representatives who collect the most “Gems” with points on their reloadable Blue Carpet rewards card. 

Participants should note that the tasks will change throughout the year, so partners must remain engaged and check the Blue Carpet and Gem Club sites routinely. 

“To become trusted HP technology advisers to clients, it is imperative to have a comprehensive working knowledge of everything we have to offer,” said Genovese. “It creates opportunity and can be the difference between closing an upcoming sale or never hearing from a client.”