The launch furthers HBT’s efforts to make it easier for channel partners and customers to work with the organization.

Edward Gately, Senior News Editor

March 14, 2022

2 Min Read

Honeywell Building Technologies (HBT) has launched a new global partner program for SI, distributor and OEM partners.

The new global program streamlines previous channel partner program experiences across the Honeywell Fire, Security and Building Management Systems (BMS) businesses. It aims to improve the end-customer standard of care and help businesses be more efficient through a new digital platform.

HBT’s solutions and services are used in more than 10 million buildings worldwide.

Here’s our most recent list of important channel-program changes you should know.

The program leverages best practices from the previous programs and helps drive business growth for channel partners, while aligning strategic goals. It includes a new digital partner relationship management (PRM) platform. There, partners can manage their portfolio as well as track their progress, incentives and benefits.

In addition, the program features a tiered approach to support participants’ achievements. It also recognizes the performance of channel partners based on capability, strategic alignment and buying behaviors.

The tiered levels of rewards and recognitions increase based on sales volumes, business results, customer service, product training and engagement. Program benefits such as account service levels, preferred pricing and marketing support correlates with the partner’s program tier.

Better Support for Global Channel Partners

Jurgen van Goethem is HBT‘s president of commercial fire and security.


HBT’s Jurgen van Goethem

“The catalyst partner program is the next step in our customer-centric journey to better support our global channel partners’ needs in a transparent, consistent and accessible way,” he said. “The new program and PRM dashboard offer our partners a more integrated approach to grow their businesses, gain product knowledge and provide better customer service.”

The launch furthers HBT’s efforts to make it easier for channel partners and customers to work with the organization., an e-commerce platform that provides customers with direct product purchasing access, supports the program.

The My Honeywell Buildings University (MyHBU) education portal also supports the program. It provides channel partners and customers with more than 350 instructor-led courses and on-demand content about Honeywell Fire, Security and BMS products.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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