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This is the first significant Dropbox Partner Program upgrade in three years.
April 28, 2020
Dropbox on Tuesday rolled out partner program enhancements including more benefits, tools and support.
This move gives partners additional benefits and support at a time they most likely need it. But the vendor planned these changes prior to the unexpected impact of COVID-19.
“As we all are adjusting to the sudden and unexpected changes in the way we work, Dropbox wants to ensure that our partners have the tools and resources to continue their vital role in our effort to help teams do their best work from anywhere, be organized, stay focused, and get in sync,” a company spokesperson said.
The program enhancements are the first from Dropbox since introducing the partner program three years ago. The vendor has about 11,000 channel partners globally.
Here’s what’s included in the three buckets of new partner support.
Improved support for Select and Elite partners:
Marketing support for joint demand generation activities.
Increased sales support to help partners close deals.
Increased access to Dropbox support teams.
Enhanced partner program benefits:
24/7 access to refreshed online sales and technical certifications.
Rebates for qualified registered deals.
An increase in the number of free Dropbox internal use licenses. And, free HelloSign internal use licenses.
Dropbox made two moves last year that advanced its product and opportunities for channel partners.
First, the company announced the impending acquisition of HelloSign. HelloSign is an e-signature and document workflow platform. The $230 million deal closed a month later. As part of Tuesday’s enhanced partner support announcement, Dropbox wants to drive new opportunity for partners with the HelloSign eSignature solution. The vendor also wants partners to take a look at Dropbox Spaces as new revenue source.
Last September, Dropbox introduced Dropbox Spaces, which improves shared folders by transforming them into collaborative workspaces. That content may include files, cloud content, Dropbox paper documents and web shortcuts.
Dropbox helps teams stay connected and work from anywhere.
“As trusted advisers to customers, partners are in a position to help them navigate the challenges of the unexpected workplace changes we’ve seen over the past few months. With more people working remotely, partners have an opportunity to help businesses support and manage this increase by leveraging the capabilities of Dropbox Business to enable remote working that can scale with customers’ needs,” said the company spokesperson.
Dropbox says it will continue to find ways to support partners through the pandemic. Expect to see the company introduce additional coronavirus-focused relief.
“In addition, we want to make sure we are giving partners time to acclimate to the new partner program, and therefore will not start enforcing the tier requirements until January 2021. We will potentially look to push this out further depending on the business climate at that time,” the company said.
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