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DNSFilter Intros New Global Partner Program

Company names MSP evangelist to lead the initiative.

Claudia Adrien

November 30, 2022

2 Min Read
partner program

DNSFilter is protecting MSP customers against domain name system (DNS) and web-based threats with the launch of its global partner program. The initiative helps MSPs with technology, training and support, the company said.

With the launch, DNSFilter unveils new scheduled reporting and universal list features for MSPs. In addition, the company names Mikey Pruitt as MSP Evangelist to lead program strategy and execution.


DNSFilter’s Ken Carnesi

Ken Carnesi is CEO and co-founder at DNSFilter.

Here’s our most recent list of important channel-program changes you should know.

“MSPs are the lifeblood of our business,” Carnesi said. “Better serving the MSP community was why we started the company in the first place and launching a global partner program builds on our deep commitment to fulfilling our goals. Partners are provided with new tools to secure customer environments and enhanced opportunities to accelerate business traction.”

New Technical Features

Prior to DNSFilter, Carnesi founded a hybrid MSP and ISP called Anaptyx, and was an OpenDNS customer following its acquisition by Cisco Umbrella. As a customer, Carnesi found himself frustrated with the solution’s lack of innovation, convoluted pricing and lack of support for ISPs and MSPs. Carnesi identified an opportunity to build a better technology and service. This was particularly for MSP and ISP partners, which led to the launch of DNSFilter.

DNSFilter’s global partner program launches with new technical features including scheduled reporting. This provides partners with customized report frequency into how DNSFilter is protecting customers against threats and malicious content. Additionally, universal lists allow partners to create multiple global lists, either vertical-specific or based on customer restrictiveness. They create a uniform deployment across accounts.

Benefits of the Program

Key features and benefits of the program include ML-powered security via DNS. This allows partners to more effectively secure customers against phishing, malware and web-based threats.

The program also features multitenant architecture, which enables deployment of multiple clients with logical segregation and centralized management. The company is also offering deep discounts off retail pricing, allowing partners to increase profit margins. Partners get free not-for-resale (NFR) product trials to test functionality pre-customer deployment.

Robust training and support are free for all aspects of sales, onboarding and ongoing product support. Partners also gain access to DNSFilter’s partner portal. This includes courses for training technical staff on best use cases for deploying DNSFilter. They also gain access to quarterly webinar fireside chats to engage with global DNSFilter partners on strategies and lessons learned for success.

Finally, product white labeling provides MSP customers with co-branded DNSFilter dashboards or fully customized partner dashboards. Software tracks only to the partner.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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