Dell Technologies’ global channel chief talks opportunities for partners and addresses rumors around taking business direct.

Christine Horton, Contributing Editor

February 16, 2022

9 Slides

Dell Technologies last week shared its Q3 results, showing orders revenue through the channel was up 34% year-over-year globally. Partners were also responsible for 62% of all new and reactivated buyers globally. Heading up the vendor’s partner organization is Dell Technologies’ global channel chief, Rola Dagher. We caught up with her to discuss all things partner-related.

Channel_Futures_Signature_Series_Logo-300x300.pngWhat does she see as the biggest threats and opportunities facing channel partners? What investment plans does Dell Technologies have for its partners? What does the Apex launch and “everything as a service” mean for the channel? And what about those rumors of Dell taking business direct?


Dell’s Rola Dagher

Check out our Q&A with Rola Dagher in the slideshow above to find out.

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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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