The new partner program doesn't just focus on traditional resellers.

Edward Gately, Senior News Editor

September 24, 2020

3 Min Read
Partner program gears

R9B, which provides cybersecurity products, services and training for commercial and government clients, has unveiled its first global partner program.

The R9B partner program delivers several benefits to VARs and distributors, service providers and MSSPs. It offers partners comprehensive offerings, including:

  • Threat hunting powered by its Orion platform.

  • Credential risk assessment using its Orkos platform.

  • Global managed detection and response/managed security services/digital forensics and incident response from its Adversary Pursuit Center.

  • Full spectrum training.

Baker Hughes, Nexus Controls and ThunderCat have joined the R9B partner program as launch members.


R9B’s Justin Robinson

“ThunderCat is excited to partner with R9B,” said Justin Robinson, ThunderCat‘s CTO of cyber and analytics. “They provide a diverse set of capabilities across the cyber landscape. It’s rare to find a company that delivers innovative product, services and exceptional training. This diverse set of capabilities enables ThunderCat to deliver mission-relevant solutions to our customers.”

Better Together

Paul DiBello is R9B‘s senior vice president of global business development. He said the program addresses the need for enterprises and government sales organizations to grow, due to increased demand for R9B products, services and training.

Here’s our most recent list of important channel-program changes you should know.

In addition, technical integration opportunities create “better together” solutions for the intelligence-led cybersecurity market, he said.


R9B’s Paul DiBello

“Partner input did come into play,” DiBello said. “We didn’t want the program to just focus on traditional resellers. The cybersecurity market is quickly migrating to a solutions-based selling model, which aligns nicely with R9B’s go-to-market strategy. Reselling product is still a part of the partnership model for R9B. But more importantly, we are targeting partners who see R9B as a value augmentation to existing solutions in their portfolios.”

Program benefits include:

  • Joint marketing programs, market development funds, collateral and proof-of-value demonstrations.

  • Access to a broad audience to expand sales success, promotional offers, deal registration and referral, and access to product/service-specific training.

  • Access to marketing and sales material via a dedicated web portal, integration with customer-facing demo tools, social media support and a partner directory listing.

  • Incentives, partner award programs, technical knowledge growth and the ability to integrate new products and services.

“Our approach is to strategically partner with organizations that can provide a specific value proposition complementary to R9B,” DiBello said. “It might be a security partnership focused on the convergence of IT/OT networks. It might be a partnership where R9B becomes the outsourced training entity for all customer cyber threat intel users or hunt operators. Our partner program will be extremely focused on driving strategic pipeline growth through solutions-based selling.”

Simple and Focused

The R9B partner program is “extremely” simple and focused, DiBello said.

“Every partner in our ecosystem comes to the table with a business opportunity that we build a joint solution around — the best way to prove a partnership is to work together on an opportunity,” he said. “We set proper expectations right up front, which has been a refreshing approach for the partnerships that we have onboarded at present. Our partners will have full access to our world-class cyber operators. Partners will have full access (in labs and through NFR licensing) to our products. Our success is directly tied to our partner’s success.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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