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Corel Rebrands as Alludo for the Future of Work

The company has evolved beyond its original brand with the acquisition of several software organizations.

Claudia Adrien

September 13, 2022

2 Min Read
Hybrid work
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Global technology company Corel Corp. is rebranding, beginning with a new name — Alludo.

This rebranding is part of Alludo’s commitment to reimagining the future of work — not just where people work, but also how, when and even why they work.

Alludo is innovating to make every day easier so its customers – and its employees – have the freedom to devote more time to what matters most. In line with its new vision, Alludo recently gave its employees the freedom to choose where they wanted to work. Ninety-five percent opted to work remotely.

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Alludo’s Christa Quarles

Christa Quarles is CEO at Alludo.

“This is a watershed moment for us,” Quarles said. “We’re reimagining the way the world works by not just writing a new chapter, but a whole new playbook. This new playbook reimagines what work feels like — for our customers and ourselves. We believe in working better and living better, and we want our solutions to deliver just that, boldly and intentionally. That’s why we’ve decided it’s time for a new brand.”

Company History

Alludo had more than 2.5 million paying customers across diverse industries in more than 130 countries this past year. Leveraging a 35-plus year history, Alludo is behind brands that include Parallels, CorelDRAW, MindManager and WinZip.

The Alludo parent brand respects the identity and purpose of its sub-brands while tying them more closely together. Now, all employees unite under one brand, no matter what they’re working on or where they are in the world.

Michelle Chiantera is Alludo’s chief marketing officer.

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Alludo’s Michelle Chiantera

“Over the past 24 months, we’ve doubled down on the channel, offering all-new programs and resources to meet the ever-changing needs of the market and grow partner profitably,” said Chiantera. It all started last summer with a revamped partner program that brought all our brands – CorelDRAW, Parallels, MindManager, and WinZip – together into a single platform for the first time. Not only did we make it much easier to sell our solutions, but we also enhanced our support, lead sharing, training, and more. … With these steps, we’ve proven we’re on a mission to make it easy and profitable to do business with us.”

Founded in 1985, Corel evolved beyond its original brand with the acquisition of several software brands, the company said. The name Alludo (pronounced “ah-LOO-doe”) represents a cohesive identity and is a nod to the company’s purpose: to empower “all you do.”

Alludo says it will continue to focus on growth — organically and through mergers and acquisitions.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

 

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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