Winners receive $70,000 in investment money. Finalists present their solutions at IT Nation Connect 2022.

Allison Francis

April 7, 2022

2 Min Read
Acceleration, tachometer

ConnectWise has officially launched its PitchIT Accelerator Program, and is accepting applications. The program aims to showcase the immense amount of talent the IT Nation Community has to offer.

Created in 2018, PitchIT is a competition for innovators. The program is designed to showcase a potential offering that could be built or integrated into the ConnectWise platform. 

Be counted among your peers as one of the top managed service providers in the world. Click here for the 2022 MSP 501 application.

Small companies and individuals have the chance to take part in a 16-week program. During that time, participants get a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more. ConnectWise will accept 10 applicants into the program.

How It Works

From the contestant pool, ConnectWise will choose three finalists to present their solutions on the center stage at IT Nation Connect in November. Judges will then announce the first- and second-place winners at the event. The first-place winner will get $70,000 in investment money and the second-place winner will receive $30,000.

The winning solutions will solve a need in several areas. Those include cybersecurity, finance, billing, data, marketing, sales, business process, productivity, automation, or another practice area.

Throughout the competition, thought leaders within the MSP space will be evaluating each solution based on specific criteria. These include product innovation, value proposition, go-to-market strategy, contribution to the industry, and likelihood of success. 

Last year’s winner was, makers of a security tool for MSP teams, businesses and individuals.

Past Successes

Reich-Gene_Traceless.jpg’s Gene Reich

“It has been a great journey with ConnectWise, and we look forward to more continued success as partners,” said Gene Reich, co-founder of “Our commitment to the MSP industry has always been very simple — we are here to help MSPs protect their house. The PitchIT investment will accelerate this commitment by allowing us to add deeper identity verification features, customer change management approvals and a suite of AI-driven advanced threat protection features for ConnectWise Manage.”

“The PitchIT Accelerator Program is the perfect chance for innovative individuals in the IT Nation community to showcase their groundbreaking solutions,” said Craig Fulton, chief customer officer, ConnectWise. “We are excited to learn from our PitchIT contestants and we look forward to sharing our finalists’ ideas with everyone this coming November.”

Those interested in participating in the PitchIT Accelerator Program can apply here. Applications close April 30, 2022.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Allison Francis or connect with her on LinkedIn.

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About the Author(s)

Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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