CloudBolt Software Rolls Out Enhanced Partner Program

CloudBolt has nearly 200 global customers and growing.

Edward Gately, Senior News Editor

March 24, 2021

3 Min Read
Cloud with lightning

CloudBolt Software has unveiled an enhanced partner program to help partners grow their pipeline and create new revenue streams.

The company’s Rainmaker program provides access to hybrid, multicloud solutions that support and deliver value across all types of cloud service engagement. CloudBolt Software’s focus is to ensure its partners can deliver maximum value while benefiting from profitability and growth.

CloudBolt Software is backed by Insight Partners, a $30 billion private equity firm. In addition, it has nearly 200 global customers and growing.

Partners Are Front and Center


CloudBolt’s Larry Kraft

Larry Kraft is CloudBolt Security’s senior vice president of global channels and alliances. He said Rainmaker reflects CloudBolt’s rapid global expansion and evolving go-to-market strategy.

“Our partnerships are now the front and center linchpin of value for CloudBolt’s aggressive growth plan,” he said.

The Rainmaker rollout correlates with and facilitates the accelerating shift to an all things as-a-service market landscape, the company said. Enterprises need a wider variety of technologies and services to meet customers wherever they are on their hybrid cloud, multicloud journey.

Pushing software and hardware is no longer the value play. Instead, delivering white-glove levels of service is the focus.

“The last year has been tremendous for CloudBolt,” Kraft said. “Two very significant acquisitions greatly expanded what we were able to offer customers and solidify our vision for the future of cloud management. One was SovLabs, a leading provider of codeless integrations for hybrid cloud automation tools. The other was Kumolus, an innovator of cloud cost management, security and governance solutions. We also secured $35 million in Series B funding, and received a number of awards and accolades.”

Benefits and Incentives

Among the benefits and incentives offered to partners:

  • Partners are provided with comprehensive onboarding and training.

  • They receive a variety of discounts, renewals, referral fees and sell-through margins.

  • They receive co-branded collateral, campaigns in-a-box, social posts and customizable assets. There are also sponsorships and access to market development funds (MDF).

  • The partner portal/learning management system (LMS) facilitates deal registration. It also provides not for resale (NFR)/trial keys for partner labs and access to CloudBolt University for education and certifications.

  • Spiffs and monetary incentives to reward activity that helps grow the pipeline and close deals.

“Rainmaker absolutely gives CloudBolt and its partners a competitive advantage,” Kraft said. “CloudBolt gains many more opportunities to share its products, services and vision to enterprises no matter where they are on their hybrid cloud journey. Partners can now provide their clients with best-of-breed solutions to evolving cloud management challenges, such as eliminating the need to custom code integrations, establishing robust self-service IT, reducing costs, gaining full visibility across entire cloud infrastructures, and ensuring worry-free security and compliance.”

Additionally, Rainmaker will deliver financial benefits while protecting partners for the opportunities identified, developed and closed, he said.

“The program is built on an adaptable framework that accommodates different partner types and sizes, while providing flexible pricing options to support the metamorphosis our partners are experiencing as the market pivots to everything-as-a-service,” Kraft said. “We will help our partners maintain and grow their hard-earned loyalty and advisor status with their customers.”

Ryan Keese is chief revenue officer at Pareto Cyber.

“Pareto’s partnership with CloudBolt had us and our clients excited, as we’ve been able to quickly rationalize, optimize, automate and accelerate cloud strategies,” he said. “In less than a few weeks, we have partnered on a number of strategic deals for clients with an immediate need for comprehensive cloud management, compliance and cost savings,” he said. “We look forward to many more.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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