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Cisco Partner Summit 2021: 7 Hot Partner Takes from Channel Chief Oliver Tuszik

Tuszik reveals several initiatives to reduce complexity between Cisco and its partners.

Christine Horton

November 10, 2021

7 Slides

Cisco has revealed its ‘partner priorities’ to help reduce complexity with the channel. Oliver Tuszik, senior vice president of global partner sales, addressed partners at this week’s Cisco Partner Summit 2021.

“Customers expect choice and flexibility and they want the best solution for their needs. It is now on us to manage that complexity and create the best customer experience,” he said. “Some of you might say ‘where there’s complexity, there’s margin’ as customers need your help to make it simple. But complexity that impacts your own productivity is a profit killer.

“We need to manage together the complexity that can slow down your business. Our No. 1 priority is your profitability,” he added. “So we will break through the complexity to ensure you can focus on delivering the best outcomes for your customers in a profitable way.”

To do this, Tuszik told partners that Cisco is “providing the right offers with the customers in mind. By making sure you have greater access to customers, whoever and wherever they want to buy. By making selling simpler and faster and by improving your day to day business with greater productivity.”

See the slideshow above to see how Cisco is helping partners.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.

 

 

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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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