Channel Champion Juan Fernandez Steps Into New Role with MSP Growth Coalition

The coalition aims to accelerate the capacity and growth of midsize MSPs.

Allison Francis

February 17, 2022

3 Min Read
Business growth diagram

Juan Fernandez is making waves in the industry once again. Most recently the vice president of managed IT services at ImageNet, Fernandez has stepped into a new role as co-founder and CEO of the MSP Growth Coalition.

The MSP Growth Coalition is a group of broadly experienced and growth-oriented professionals. Each has come together for the sole purpose of accelerating the capacity and growth of midsize MSPs. Hand-selected by Fernandez, coalition executives bring forth proven methods, approaches and management competencies designed to lift organizations to a level of sustained performance. 


Juan Fernandez

The MSP Growth Coalition brings together resources with years of successful business and MSP experience. One thing they all have in common: They have a dedication to the success of their customers.

“The last couple of years presented an opportunity and revealed weaknesses,” said Fernandez. “The opportunity is in growth; the need for MSP service is exploding. But this growth comes with many challenges, including fast-paced technical change, fierce competition and labor constraints. The companies that will win will develop the ability to learn quickly and the flexibility to embrace continuous change. They will also hone the skills to pivot to meet the market. That’s what this coalition represents.” 

Growth Goals

The primary goal of the MSP Growth Coalition is to accelerate owners’ and managers’ ability to form and run highly effective businesses. It also aims to help modern business owners in all areas of growth with a predictable success model.

“We are here to help build a new era of business owners that have all the tools they need to be successful in all areas of business,” said Fernandez. “The Growth Coalition was built on that foundation and designed to create a unique experience where business owners are able to grow their business with predictable success in all areas of their business in one place, most importantly with people that care only about your growth and success.” 

The Management Shift

This is a fantastic time for MSPs; there are opportunities abound in the industry. As a result, the management challenge has shifted from hustling to woo every customer, to intelligently marketing and developing the capacity to deliver. 


Joe Rojas

“Success depends on building a business machine that can execute plans, deliver results and scale efficiently,” said Joe Rojas, CEO, Start Grow Manage. “The challenge facing MSPs today is running the business, not managing the technology.”

“I am very proud and excited to be a part of the MSP Growth Coalition,” said Carlos Martinez, co-founder. “The vCIO community has been in need of a more formalized enablement program by providing training, tools and peer group participation for quite some time. The focus of our vCIO school is to mentor and enable vCIOs and TAMs to sharpen their skill sets, implement processes, and [offer] specialized tools to promote growth and increase customer retention by focusing on the customer experience. In addition, there will be workshops and exercises focusing on soft skills such as communication, team building and project coordination.”

Coalition members include:

  • Collene Rudio – Strategy & Capacity

  • Joe Rojas – Sales & Marketing

  • Nelson Tepfer – Financial

  • Carlos Martinez – Operations & vCIO

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Allison Francis or connect with her on LinkedIn.


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About the Author(s)

Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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