Aveva Pushes Ahead with Subscription Strategy

Operations Control is available as a subscription for first time, helps partners "differentiate themselves."

Christine Horton, Contributing Editor

September 3, 2021

2 Min Read
Word subscribe on a computer monitor

Aveva is making its Operations Control solutions available as a single subscription for the first time. It is part of the company’s plans to introduce a subscription model to industrial plant software.

AVEVA says it is the first single subscription program to span edge-to-cloud solutions for plant operations. The firm says it “redefines the industrial software experience, going beyond HMI and SCADA”.

The Operations Control software is supervisory, visualization, collaboration, and analytics software in a single combined subscription. Available through the Aveva Flex Subscription program, it comes in three core packages: edge, supervisory and enterprise. Targeted at plant, field, control room and enterprise teams, they aim “to drive actionable information, collaborate effectively, and accelerate operational excellence.”

Rashesh Mody is SVP of monitoring and control at Aveva.


Aveva’s Rashesh Mody

“Our solution is enabling teams in different locations to organize their operations, collaborate and leverage vast internal knowledge. Most importantly, customers can now accelerate their digital transformation journey through one simple, agnostic subscription package,” said Mody.

Mody added that organizations are using technology to gain a comprehensive view of their field, control room and enterprise operational facilities.

“They can now view end-to-end processes with an unlimited offering through the edge, enterprise and supervisory core functions,” he noted.

The program also offers add-on functionality with Aveva Manufacturing Execution, and Aveva Insight for advanced AI and workflow management.

The Flex subscription program provides access to the entire Aveva portfolio. This, it says, enables customers to “flexibly drive sustainable growth.” Furthermore, companies can achieve “a faster return on investment, removing traditional barriers to software adoption and revolutionizing the purchase and consumption of industrial software. The subscription model enables simplicity in license purchasing, usage and management — aiding organizational digital transformation.”

Subscription-Model Growth, Partner Benefits

According to ARC Advisory Group, subscription-based models are predicted to grow at a pace nearly four times that of traditional software over the next five years in the industrial automation markets.

Kerry Grimes, Aveva’s global SVP partner sales, flagged the bundles in July.


Aveva’s Kerry Grimes

“Customers are shifting their business models to want to operate plants, not just build them,” he said. “This gives a new business model.”

Grimes noted the benefit to channel partners.

“Channel partners can now offer outcome-based solutions and services to their customers. Aveva’s offering is unique because it enables simple and flexible pricing.”

He said it allows partners “to differentiate themselves in the market and stay ahead of the competition.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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