The program addresses VARs, MSPs, technology alliances and embedded OEM integration partners.

Edward Gately, Senior News Editor

July 21, 2020

3 Min Read
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Automox, the automated patching provider, just unveiled its first formal partner program appointed its leader.

Russell Eddleman is the company’s new VP of channel, tasked with leading the Automox partner program.

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Automox’s Russ Eddleman

The new program aims to meet increasing demand for the automated patching provider’s platform. It helps customers reduce their endpoint attack surface by up to 80%. It also addresses alert fatigue challenges caused by unpatched and misconfigured systems.

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Eddleman previously was Resolve Systems’ global vice president of partner and alliances; before that, he was Ivanti‘s vice president of OEM and strategic alliances.

The new Automox program addresses VARs, MSPs, technology alliances and embedded OEM integration partners, he said.

“We have created new categories to support our customers and build indirect routes to market,” Eddleman said. “For example, MSPs now have a flexible licensing model that matches their business and fills the gap of securing systems for the customers they support. Resellers now have options for their customers to provide a cloud-native solution that is needed to secure remote workforces and cloud infrastructure.”

Program Features

Key elements of the program include:

  • Multiple tiers for resellers with “compelling” margins for deal registration and new sales.

  • Margins for renewals so resellers can create sustainable revenue streams from their customer base.

  • A new partner portal to support the sale of Automox products and services.

  • A dedicated MSP program that includes consumption-based monthly billing for the Automox Manage platform.

  • Extensible API and engineering support for both technology alliances and OEMs.

Eddleman said the company considered feedback from customers, who said they liked the support that VARs can offer.

MSPs also needed a way to offer patching that not only supports how they manage customer endpoints, but also how they bill for the service monthly, based on what customers consume,” said Eddleman.

Many organizations have existing relationships or technologies in use, and want better integration between technologies, he said.

“We have made it easier to integrate Automox, map to their existing business models in the case of MSPs and create a broader ecosystem for technologies to work better together,” Eddleman said.

Automox is creating a complete partner community to deliver a cloud-native cyber hygiene offering for everything from SMBs to large enterprises.

“Work has changed,” Eddleman said. “The world has changed. Partners will be better able to provide technology and packaged solutions with Automox to ensure organizations are secure without the need of additional infrastructure and/or onsite workers to carry out the task.”

“Russ brings a unique perspective and understanding of the limitations of on-premise patching solutions, and knows that the partner community is clamoring for programs that can provide rich margins and sustainable business they can build within their offerings,” said Jay Prassl, Automox’s CEO.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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