Ananda Networks Targets MSPs, VARs with Channel Program

Ananda Networks' offering fills a gap in its partners' portfolio.

Edward Gately, Senior News Editor

November 10, 2020

2 Min Read
On Target, On Course

Ananda Networks, a cloud service startup that emerged from stealth this past summer, has launched its first partner program for MSPs and VARs.

The program will help partners provide customers access to all cloud and on-premises resources for remote, mobile and branch users. This is provided via Ananda Secure Global LAN (SG-LAN).

Some of the benefits of the Ananda Networks partner program are:

  • Joint marketing and selling with the the Ananda channel team. This includes joint PR, collateral, webinars and lead-generation programs.

  • Technical pre-sales support.

  • Ongoing web-based and onsite sales training, including in-depth technical sessions.

  • Periodic product and technology road map updates.

Heavy Interest from Channel

Adi Ruppin is co-founder and CEO of Ananda Networks.


Ananda Networks’ Adi Ruppin

We saw a lot of interest from the channel,” he said. “Especially in these times where organizations are distributed and users are working from home, there’s a great need for solutions to stay connected in a way that’s secure and fast. We provide just that … helping our partners in the cybersecurity and networking spaces deliver a solution that replaces a clunky, slow, less secure VPN, or [by] extending SD-WAN that is deployed in the headquarters and branch all the way to benefit the users working from home.”

We recently compiled a list of 20 top SD-WAN providers offering products and services via channel partners.

Interest is coming from MSPs, as well as with networking-focused VARs specializing in SD-WAN, and security-focused VARs specializing in network security.

Ananda Networks spoke with early partners to build out not only the partner program, but also the product, Ruppin said.

The company used partner input to validate the problem it’s solving and the desired functionality. It also got feedback on what other solutions partners see on the market. Furthermore, it has incorporated their feedback on the desired pricing tiers and sales tools for selling the solution.

Competitive Edge

The new program will give Ananda Networks and its partners a competitive advantage, Ruppin said.

“We hear from our partners that our solution solves a gap in their portfolios … in a timely way,” he said. “It matches well into their portfolios and allows them to deliver better security, better efficiencies, with lower costs to their clients.”

“2020 was a year in which our MSP partners were pressed by their customers to add a remote access option to meet their need for speed, security and capacity due to the new working-from-home trends and the increasingly distributed workforce,” said Aviram Jenik, managing partner of We-Bridge Worlds. “To meet their demands, we are now working with Ananda Networks. [It] offers not only a seamless remote access service, but also one that is a perfect match for the MSP management and pricing requirements. We are proud to add Ananda to our robust MSP solution portfolio.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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