Salesforce is going big with generative AI and more at its annual event.

Moshe Beauford, Contributing Editor

September 12, 2023

7 Slides

DREAMFORCE 2023 — Last week, Salesforce appeared to have prepped the world for what was to come this week at Dreamforce 2023, the customer relationship management (CRM) giant’s annual developer conference. It launched Slack AI, a new native tool, fresh automation capabilities, and a workflow builder that enables developers to build and deploy custom apps they want to host in Slack.

Salesforce further dropped Slack lists, a contemporary function that, according to Salesforce, “lets users track work, create requests, and manage cross-functional projects in the flow of communication.”

It also renewed a 10-year partnership with contact center provider Genesys. The duo jointly launched a fresh-faced AI (artificial intelligence)-fueled CX (customer experience) tool that leverages Genesys Cloud — the contact center/CX company’s flagship offering. It now pairs with Salesforce CRM.

Salesforce and Snowflake also made data sharing a less painful process, launching an integration that is now generally available. And on the final piece of partnership news that happened before the main event, Jotform launched its online forms and workflow automation for Salesforce on its AppExchange.

Jotform’s entire suite of low/no-code products, including form builders, a new e-signature product, a mobile app builder, approval workflows, an automated report generator and more, are now accessible via the exchange.

All of this brings us to today, day one of Dreamforce 2023, where we dive into what Salesforce is launching this week during its three-day event. See the slideshow above for highlights.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Moshe Beauford or connect with him on LinkedIn.


About the Author(s)

Moshe Beauford

Contributing Editor, Channel Futures

Moshe has nearly a decade of expertise reporting on enterprise technology. Within that world, he covers breaking news, artificial intelligence, contact center, unified communications, collaboration, cloud adoption (digital transformation), user/customer experience, hardware/software, etc.

As a contributing editor at Channel Futures, Moshe covers unified communications/collaboration from a channel angle. He formerly served as senior editor at GetVoIP News and as a tech reporter at UC/CX Today.

Moshe also has contributed to Unleash, Workspace-Connect, Paste Magazine, Claims Magazine, Property Casualty 360, the Independent, Gizmodo UK, and ‘CBD Intel.’ In addition to reporting, he spends time DJing electronic music and playing the violin. He resides in Mexico.

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