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AI Data Can Lead to Higher Profit Margins, Says Expert

AI can help a business automate repetitive tasks, gain insight, and even engage with key audiences.

Moshe Beauford

February 6, 2024

2 Min Read
AI data means bigger profit
NicoElNino/Shutterstock

Data is everywhere, and more companies leverage data to make pivotal decisions regarding process optimization and even to aid in employee decision-making for customer experience (CX) enhancement. Artificial intelligence (AI) plays a significant role. 

AI can help a business automate repetitive tasks, gain insight, and even engage with key audiences on behalf of an organization via chatbots, IVR (interactive voice response), and more. Peter Kujawa, vice president and general manager at Service Leadership, a ConnectWise solution, tends to agree that AI has a lot of benefits for MSPs, primarily the insights one might garner through data. 

Service Leadership's Peter Kujawa

Kujawa will bring his expertise to the Channel Partners Conference & Expo and MSP Summit, March 11-14, in his keynote session, "Hot Data: More Profit Through AI."

Well-tapped into the thriving MSP market, Kujawa sat down with Channel Futures to discuss his thoughts on AI and how enterprises might make the most of the tool, still getting optimized to yield the best possible outcomes. 

Channel Futures: What are some of the creative ways you've seen partners capitalize on AI? 

Peter Kujawa: AI is still in its infancy, so I think most partners are still trying to figure it out. I’ve seen “early adopter” partners incorporating it into their sales and marketing content generation, but the biggest opportunities are just starting to take hold.

Related:Register for CP Expo/MSP Summit 2024, March 11-14, Las Vegas

CF: Is there profit to be made in AI when vendors mostly give it away? AWS and Microsoft appear to be two of the only vendors charging for it. 

PK: The profit opportunity for MSPs is not primarily in the resale of AI technology; instead, it's from improved service gross margin, lower sales, marketing and operations expenses. Those improvements will come from efficiency gains — reducing labor expenses (the largest cost input for any MSP). Once they are good at it internally, there will also be a project and managed service revenue opportunity for MSPs. Allof this will add up to an opportunity for significantly improved profitability.

CF: Why should someone attend your session, and who should? 

PK: AI is a hot buzzword, and in my session, we will move beyond the hype and explain the opportunity it presents for MSPs to improve their profitability and customer satisfaction in the process. We’ll also show how, if done wrong, it can lead to lower profit, even when efficiency improves. The owners and other MSP executives will leave with actionable steps to get started on it today."

Read more about:

MSPsCP Expo

About the Author(s)

Moshe Beauford

Contributing Editor, Channel Futures

Moshe has nearly a decade of expertise reporting on enterprise technology. Within that world, he covers breaking news, artificial intelligence, contact center, unified communications, collaboration, cloud adoption (digital transformation), user/customer experience, hardware/software, etc.

As a contributing editor at Channel Futures, Moshe covers unified communications/collaboration from a channel angle. He formerly served as senior editor at GetVoIP News and as a tech reporter at UC/CX Today.

Moshe also has contributed to Unleash, Workspace-Connect, Paste Magazine, Claims Magazine, Property Casualty 360, the Independent, Gizmodo UK, and ‘CBD Intel.’ In addition to reporting, he spends time DJing electronic music and playing the violin. He resides in Mexico.

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