Splunk .conf19: Data Is Everything

(Pictured above: Splunk’s Doug Merritt on stage at Splunk .Conf19 in Las Vegas, Oct. 22.)

SPLUNK .CONF19 — An evolved Partner+ Technology Alliance Program, a new partner portal, and new innovations across its Security Operations Suite were highlighted at the start of this week’s Splunk .conf19 in Las Vegas.

The 10th annual user conference has drawn more than 11,000 attendees, including more than 2,200 partners. The theme of the conference is “Turn Data into Doing.”

Doug Merritt, Splunk’s president and CEO, told attendees that data is the answer to everything.

“The data age is just beginning,” he said. “There is no way any parts of our lives can be separated from data going forward. Are you prepared for this new data age?”

The coming divide will be between companies that seize and make things happen with data, and those that don’t and no longer exist, Merritt said.

“The world will depend on those who capture, make sense of and ultimately act on data,” he said. “Your data needs to be liberated to make the right things happen. We are focused on removing the barriers between data and action, empowering people everywhere to bring data to everything.”

Splunk‘s expanded vision is “we are the data-to-everything platform,” Merritt said.

“We are bringing data to every question, decision and action,” he said. “The capabilities we’ve been building … help you act on your data. To do that, you need a system that integrates monitoring, acting, investigating and analysis. It must handle any structure of data, and it must be able to deal with any data source and unlock previously unavailable value.”

Tim Tully, Splunk’s senior vice president and CTO, said his company has acquired six companies in two years and 435 patents have been issued to Splunk as of this week.

“We’re building everything and we’re also buying innovation, and we’re investing in innovation,” he said.

Splunk’s latest acquisition is Streamlio, a platform for fast data, allowing organizations to build data-driven applications to react to data as it arrives. Tully said the Streamlio acquisition will accelerate Splunk’s efforts in real-time stream processing, as well as containerized multitenant cloud platform applications.

The Partner+ Technology Alliance Program now offers enhancements to increase value for partners that build connectors, apps and add-ons to Splunk. This includes a new structure for partner engagement and solution development across the Splunk product portfolio addressing a broader set of customer challenges, the company said.

Splunk also has enhanced its partner portal, making it faster and easier to submit deal registrations, as well as an all-new configure price quote (CPQ) system designed with Splunk partners in mind.

Aziz Benmalek, Splunk’s vice president of worldwide partners, tells us the areas his company continues to enhance remain a key focus, “as we not only embrace and help, and grow with the existing partners that have been with us for many years, as well as bringing a new ecosystem around SIs and managed services providers to add value around services and managed services, and solutions.”

“As we continue to enhance our products portfolio … it really opens the door for more business with the partners that we have and opening the door for a new set of partners,” he said. “All the products that we are acquiring … are cloud-based, and that’s opening a lot of doors for MSP players or born-in-the-cloud providers, where we are engaging with new sets of players on top of the existing ones we are working with today.”

Partners are excited about how Splunk is strengthening its products portfolio and how it’s going to enable multiple use-case scenarios for them to deliver services and …