Zoomtopia Partner Connect: New Zoom Phone Reseller Program Unveiled

Zoom will welcome a wider pool of resellers to the program by the end of the year.

Edward Gately, Senior News Editor

September 15, 2021

7 Slides

At Tuesday’s Zoomtopia Partner Connect, Zoom unveiled a new reseller partner program for Zoom Phone Bring Your Own Carrier (BYOC).

The program offers a new revenue opportunity for resellers and more flexibility to customers. Resellers can sell Zoom Phone BYOC licenses.

They will also be able to connect customers who use cloud peering to access PSTN to Zoom Phone Provider Exchange. That’s a new way to find providers and follow a self-service journey to provision phone numbers securely.

Zoom is running a pilot program for select resellers that meet the requirements to sell Zoom Phone BYOC. It expects to welcome a wider pool of resellers by the end of the year.

Zoom Phone BYOC Offers Choice

Built on Zoom’s platform, Zoom Phone is a cloud phone system for businesses of all sizes. With Zoom Phone BYOC, customers can keep their current PSTN service providers by redirecting existing voice circuits to the Zoom Phone cloud, or implement a hybrid solution with Zoom Calling Plans.

Previously, only Zoom master agents could refer deals for Zoom Phone and Zoom Phone BYOC. Now Zoom’s reseller partners globally who meet the requirements and qualify will be authorized to resell Zoom Phone BYOC.

Zoom Phone BYOC customers who use cloud peering to connect to PSTN will also soon be able to access Zoom Phone Provider Exchange. It offers a streamlined experience for Zoom Phone BYOC customers to select the provider of their choice, download their app, and provision phone numbers directly in the Zoom portal. As a result, Zoom Phone BYOC customers will have more choice and flexibility in terms of providers and their geographic reach, the company said.

To learn more, we spoke with Laura Padilla, Zoom’s head of global business development and channel.

Channel Futures: What prompted the need for and the timing of the reseller program expansion? Can you give some examples of how the expansion will benefit Zoom’s reseller partners?


Zoom’s Laura Padilla

Laura Padilla: Our partner program continues to grow and evolve, and we have very strong interest in Zoom Phone. In fact, we achieved 2 million Zoom Phone seats in just 10 quarters. And in our last quarter, Q2 FY22, our partners drove more than one-fourth of Zoom Phone sales globally. We believe our reseller partners can further the adoption of Zoom Phone as they act as a trusted adviser to businesses making UCaaS decisions across the globe. This is one of the many reasons we created this route to market for them.

Scroll through our slideshow above for more about the new reseller program and more from Zoomtopia Partner Exchange.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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