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partneriQ is available for a flat fee and provides partners a view into all of their customers wireline and wireless telecom expenses.

Kelly Teal

September 30, 2011

2 Min Read
TBI Gives Agents First-of-Its-Kind TEM Platform

Telecom Brokerage Inc. (TBI) on Friday debuted what appears to be a first-of-its-kind product for agents: a flat-fee, SaaS-based TEM platform for partners and their customers.

The software, named partneriQ, covers wireline and wireless services, and is not carrier-specific. Agents license partneriQ for one price, for an infinite number of users, and wont have to pay extra as TBI adds upgrades. From there, partners can charge end-users for access to partneriQ, or let them use it for free as a value-added service to stand out from the competition. The clincher is that partners get to see all of their customers telecom expenses.

You, the agent, have all of the contract dates, you know whats coming up. You become their telecom consultant,” said Geoff Yearack, director of TBIs wireless division.

But partneriQ wont be constrained to TEM for long. We have a roadmap,” Yearack said. Eventually, partneriQ will include partner management, commission tracking and a full CRM system.

I kind of call it CRM-meets-TEM,” Yearack said. Every tool youve ever heard of for analyzing, catching errors, and doing procurement and ticketing, will be in this system.” End-users even will be able to create their own service tickets on the CEOs iPhone, for example, or procure a new T1.

TBI developed partneriQ with the help of one TEM platform company, after narrowing the list down from 20. Our plan was to build a product for the partners, not the customers,” Yearack said. Its customer-facing and does what the customer needs, but its built so partners could have a full view of their customers telecom expense. And then they have the ability to manage it for their customers at a price thats absolutely affordable.”

Dan Vidal owns Telecom Advisors, a consultancy that works with TBI and specializes in expense management. He said partneriQ features the resources and flexibility that agents need.

The stickiness potential we will have with our clients with an offering like this makes this the perfect strategy for gaining maximum wallet share from our clients telecom spend and also streamlining it for consistency,” he said in a prepared statement.

So, even though TBI has just introduced partneriQ to agents, it already has licensed the platform to 18 partners. Users dont have to be TBI agents to license partneriQ.

Our whole vision was not to make this a profit center for TBI,” Yearack said, Our goal was to give partners tools to get deeper and wider into the customer base, and have a better product offering than any competitor.”

Yearack also is trying to ease wireline partners into a more wireless mindset as mobility gains pace among SMBs and enterprises.

I wanted to give our partners an easier way to get into mobile device management because its very hard for a wireline company to understand,” Yearack said. This gives partners [that capability.]”

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About the Author(s)

Kelly Teal

Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC. Follow her on LinkedIn at /kellyteal/.

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