https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Telephony/UC/Collaboration


Team videoconferencing

Highfive Unveils New Partner Program, Channel Chief

  • Written by Edward Gately
  • March 19, 2019
Highfive sought feedback from partners before making any decisions about the partner program refresh.

Highfive, the video conferencing provider, on Tuesday unveiled a new partner program led by Greg Popham, a former Hewlett Packard Enterprise (HPE) executive, as vice president of global channel sales.

The company now is working to enable more VARs and service providers to sell Highfive directly to customers with full whitelisting and provisioning capabilities. The program “empowers its channel partners with speed, an ease of doing business, and plenty of potential for scale,”

Popham, former U.S. director of small and medium business sales at HPE, tells Channel Partners the company saw an opportunity to update and refresh its partner program to “make sure we were very channel friendly.” Popham joined Highfive in January, and before HPE held various channel roles at Avaya, Motorola and Symbol Technologies.

Highfive's Gary Popham

Highfive’s Greg Popham

Popham said he decided to join Highfive after more than eight years with HPE because of the ease of use of Highfive’s product and the company’s “great core group of leaders in place.”

“While we refreshed program, we’ve also looked at processes, pricing, deal registration, and the way we do things and work with the channel to make sure it aligns with our channel-first, channel-friendly mentality,” he said.

Highfive sought feedback from partners before making any decisions about the partner program refresh, Popham said.

“This is all about building a win-win opportunity for us and our channel partners,” he said. “We’ve added medallion levels … and opportunities for partners to earn incremental, front-end margin as well as back-end benefit. And from a goal standpoint, it makes it more rewarding for partners and provides greater opportunity for partners to control their fate and how they want to go to market.”

Highfive offers recurring channel margin on contract renewals so partners get ongoing revenue streams instead of a one-time payment. The company also is enhancing support to its current and new partners by providing refreshed tools, deal registration and a new partner portal designed to make reselling and provisioning Highfive seamless.

Here’s our list of channel people on the move in February. Or go here for our most recent list of important channel-program changes you should know.

In addition, Highfive recently added an asset disposition program, making it easier for resellers to help end users rip and replace existing technology, but recover value still left in the hardware.

As Highfive looks to add sustainable partners to its program, it has expanded to Canada, Europe and Australia.

“We do have presence from a channel expansion perspective in Australia, Canada, the United Kingdom and Ireland, and then throughout the balance of the European Union as well,” Popham said. “Highfive is committed to the channel. It’s our top priority to build a best-in-class partner program that fosters a healthy relationship between Highfive and our valued partners. And like our products, we’ve made the program so it’s easy to use, easy to understand, and easy to sell. We believe this puts the power to scale within our partners’ own hands.”

Tags: Agents New/Changing Channel Programs People on the Move Telephony/UC/Collaboration

Most Recent


  • Partner Program
    Coalesce Partners Gain Revamped Partner Program with Expanded Training, Resources
    Coalesce's data transformation solution is built exclusively for Snowflake Data Cloud.
  • call for speakers
    Channel Futures Leadership Summit Call for Speakers Open
    Speaker applications for “The New Style of Leadership” are open until July 3.
  • Zane Rowe
    VMware CFO Zane Rowe Taking New Role with Workday
    Rowe will be replaced as VMware's CFO by a board member.
  • Project Harmony
    Dell Technologies World: Project Harmony Sees Partners White Label Dell Professional Services
    Partners can purchase Dell capabilities at a discount and embed them in their solutions.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • PlanetOne Gainey Golf Event Feature
    PlanetOne Golf Event: In-Person Channel Networking Makes Big Comeback
  • Lawsuit
    FTC Lawsuit: Frontier Communications Misled Customers About DSL Speeds
  • Rocket with burning fuse
    Fuze Launches Partner-First Initiative for Digital Transformation, CX
  • SaaS provider
    8x8 XCaaS Eliminates Silos, Optimizes Customer Experience

Upcoming Events

View all

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Galleries

View all

Survey: Backups Are Prime Targets for Ransomware Attacks, Most Remain Exposed

May 26, 2023

Faces of the Partner: 6 New Tech Advisors Entering the Channel

May 26, 2023

Broadcom-VMware, Alibaba Cloud, Red Hat, Google Cloud: A Hefty Roundup

May 24, 2023

Industry Perspectives

View all

Dell Technologies World: Dell Apex Expanded Across On-Premises, Cloud and Edge

May 22, 2023

Identity Is Increasingly Valuable – and Targeted

May 18, 2023

Gaining a Competitive Advantage through AV Managed Services

May 10, 2023

Webinars

View all

From Problem to Profit: Mastering the Science of Selling Using Business Outcomes

May 9, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode No. 123: MartinWolf M&A Advisors, CP Expo Preview

UScellular Takes On Rivals with Partner Program Simplicity

April 21, 2023

OpenText Simplifying Deal Registration, Doubling Down on MDF

April 21, 2023

Everything-as-a-Service: CloudBlue Touts Critical Customer Transition

April 18, 2023

Twitter

ChannelFutures

Who has been a diversity, equity & inclusion role model in your career? Take a moment to honor their initiatives in… twitter.com/i/web/status/1…

May 29, 2023
ChannelFutures

Paul Green @msp_voice will help MSPs gain more #customers and #sales at @ChannelEurop June 13.… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

.@coalesceIO unveils revamped partner program. #datatransformation dlvr.it/SphJm4 https://t.co/s7fYAVmFGD

May 26, 2023
ChannelFutures

.@Veeam #Ransomeware survey: backups are not adequately protected, 85% suffered at least 1 attack in past year… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

.@MSPSummit call for speakers is open now through July 3. The theme for this year’s summit is “The New Style of Lea… twitter.com/i/web/status/1…

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/SpgV6l https://t.co/JXKhJcw31A

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/SpgTQg https://t.co/7eIp0XgwQ2

May 26, 2023
ChannelFutures

Channel Futures interviewed six individuals who started an agency in the last two years. dlvr.it/Spg7JZ https://t.co/ETaeFysCYO

May 26, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X