Latest Version of x-bees Unveiled

Also during its UCC summit, Wildix announced a new version of its x-bees sales communication-as-a-service product. The new platform has been designed to follow and support every step of the customer journey, inspired by and integrated with the most effective tools for customer relationship management (CRM) and business intelligence.

The new x-bees is integrated with Salesforce and Gong.io.

Robert Cooper is Wildix’s managing director for the Americas. He said the new x-bees is a “completely different model.”

“We’ll still have the UC platform, but this will be something completely different,” he said. “It’s much more than a collaboration tool. Think of it as a smart browser-based UCaaS platform so that you can manage leads, improve customer service and increase your sales.”

The new x-bees stemmed from continual conversations not only with channel partners, but with end-user customers about being able to use communications tools to help them grow their business, and increase sales and revenues, Cooper said.

“So I have a telephone system, but that’s not what I need,” he said. “I need the right tools to be able to help me grow my business. I have all of these challenges around sales and leads, and now things are going online. How do I manage website presence? How do I communicate more effectively with my customers, internally and externally? And so x-bees came out of that.”

It’s not about just having a CRM because having a CRM is “only as good as people jotting down the information while they’re on the call,” Cooper said.

“So we wanted to give a singular view and a singular platform, one platform to manage leads and customer services, so improving the customer experience,” he said. “We packaged that to help improve that experience, even after the call or the engagement is done. So using artificial intelligence (AI) to give me some feedback about the performance and what we’ve done, and what we heard and what the expectations are in the experience of the customer.”