Partnerverse Growth

In the first month of launching Partnerverse, Splunk onboarded 45 new partners directly tied to an opportunity, Hustad said. The program doesn’t follow the traditional register, sell and discount model.

“We’re finding partners that are working with customers, and they’re more influencers or they’re providing an edge service which intersects with Splunk,” he said. “So that’s where we’re seeing a lot of that new opportunity because they’re like, oh, there’s something for me here now. And so they can work through the associate level up. But we saw a really good influx of … revenue-oriented partners joining the program just a month after launch.”