Drag and Drop Code

CF: Many people say that with AI it gets better when you use it longer. What makes yours better when you use a longer?

NS: It’s really in the way that we’re able to put the information together and present it to the brands to be able to make a business decision about how they want to answer specific questions when people have a certain intent. I’ll put it this way. It’s better because we’ll actually empower the brands to make the changes themselves where so many other AI might do a good job of recognizing a question, but if you need to change an answer, or if you need to update it, it’s incredibly difficult. It might require someone with an IT background going back to the company itself, the vendor itself and saying can you make this update.

Rather, Ada gives the keys back to them to drag and drop code, making it super easy to actually update and make changes. We give all the analytics back to the companies so they know exactly what is going on in the customer journey. We meet with the companies often to ensure they understand how to make those changes and to give best practices.