Quicker, Better Problem-Solving

Written by Buffy Naylor
April 7, 2022

Combining greater creativity and innovation with improved decision-making is the formula for quicker, better problem-solving. The Harvard Business Review attributes the quickness to “cognitive diversity” — differences in perspective or information-processing styles. And The New York Times reports that those solutions are 58% more accurate.

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Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.