Communication
Campbell said Opkalla has made a point of proactively communicating with customers about NCE. He said Opkalla has been running pricing matrices to help customers understand future monthly costs versus future annual costs.
“We’ve built a strategy to communicate this to every single one of our clients. So every single one of our clients have now been briefed. We’ve done webinars. They’ve all been briefed on the changes. Generally speaking, the clients have been OK with it.”
He said most customers haven’t been surprised.
“Most of our clients feel as if this is just what Microsoft does,” he said. “They are almost sadly expectant of changes like this to happen. And Microsoft is the big name in the industry. They don’t have a choice. What are they going to do? They’re not going to move to Google.”