Brian Babich, AppSmart

Brian Babich is the regional vice president of sales, north for AppSmart. His 24 years of industry experience include an entrepreneurial start with his own sales agency, leading a team of national account executives, building and leading channel programs, along with leading sales support and marketing groups.

In response to the rapidly changing channel space, Babich has been focusing on the things that differentiate AppSmart and support the learning and selling processes for their advisers and their customers. In addition, AppSmart is helping advisers expand their revenue streams with expanded offerings as well as educational resources.

Looking ahead, Babich expects to see “incremental change in the next year with ongoing consolidation in the adviser community due to an influx of available funding, which includes our AppDirect Capital funding programs.”