CrowdStrike Fal.Con 2023: Company Overhauls Partner Program, Intros New Marketplace

CrowdStrike has more for partners to sell than ever.

Edward Gately, Senior News Editor

September 18, 2023

5 Slides

CROWDSTRIKE FAL.CON 2023 — CrowdStrike unveiled a significant overhaul of its partner program, its new CrowdStrike Marketplace, CrowdCredits and more.

The company is hosting thousands of partners this week at CrowdStrike Fal.Con 2023 in Las Vegas. During Monday’s Partner Summit, CrowdStrike partners learned more about the company’s partnership investment road map, new programs and more.

‘Exciting Time’ for Partners at CrowdStrike Fal.Con

Daniel Bernard, CrowdStrike’s chief business officer, said this is an exciting time for his company.


CrowdStrike’s Daniel Bernard

“The evolution from product to platform that we’ve been on over the last couple of years, the company is at $3 billion annual recurring revenue (ARR) right now and we have exciting sights on the future to $5 billion and $10 billion,” he said. “So we’re building into the program all the various different partner types, as well as focusing our partners really around a couple of key themes … that the program centers on: more, faster, easier. That’s really the core tenants of the Accelerate program.”

More means CrowdStrike has more products to sell, more solutions and more business outcomes to deliver to customers than ever before, Bernard said.

“So everything we’re doing is geared on helping partners build practices around CrowdStrike, whether it’s a cloud security practice, an endpoint detection and response (EDR) practice, an identity protection practice, a next-gen security information and event management (SIEM) practice and more,” he said. “Stay tuned for the more. The program centers around providing the right kind of education and enablement – and I’m going to call it entertainment, which is what education should be from my perspective – around how we get partners to understand more, operationalize more and build practices around more.”

Scroll through our slideshow above for more from CrowdStrike Fal.Con.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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