https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Sales & Marketing


Cloud Communications Alliance Launches How-To Sales Guide

  • Written by Chris Talbot 1
  • July 16, 2013
Stuck on how to sell cloud-based communications services to the enterprise? The Cloud Communications Alliance may be able to help. The organization has just released a how-to guide to help cloud communications providers target enterprise customers more effectively.

Even seasoned professionals can use a little help once in awhile. And when it comes to selling enterprises on a new cloud-based communications service, there can be a certain level of challenge related to expounding on the benefits and closing the sale. That's where the Cloud Communications Alliance is stepping in.

The CCA, which is an industry peer association dedicated to the advancement of cloud communications technologies, has released a how-to guide written to help cloud communications providers get a handle on how to sell their services to the enterprise. The nine-page ebook, titled, "Starting the Conversation: Effectively Selling Cloud Communications to Enterprises," is intended to provide some insight into strategies readers can employ to gain that foothold in the corporate world that is still in the early stages of cloud adoption.

According to the CCA, the how-to guide addresses several important topics, including:

  • Giving enterprises a reason to buy cloud communications solutions—particularly enterprises that may be heavily invested in traditional telecommunications technology.
  • Areas of opportunity for providers, including specific vertical markets, "partial" and "transitional" cloud environments, within premise-based systems, mobile and more.
  • How to appeal to customers' basic needs and make them see how cloud communications solutions can help them.
  • The pros and cons of owning vs. renting.
  • The benefits of capex over opex.

It's a lot to cram into nine pages of content, so it really seems to be meant as an overview to get cloud communications providers thinking about their businesses and how they can improve their sales. No matter what stage you are in your own cloud businesses, improving sales is probably something you already have on your to-do list, so even if you're not in the cloud communications services space, it may be worth taking a look at the CCA guide. It's a quick read, anyway.

"There's no doubt the cloud communications market is growing, but it could be growing so much more. We feel there's a tremendous opportunity for providers to take advantage of this growth, but it may require a shift in the way that these organizations do business," said Joseph Marion, president of the CCA, in a prepared statement. "By referring to the strategies outlined in this how-to guide, cloud communications providers will be better equipped to accelerate their sales growth within enterprises."

To download the entire guide, point your browser at the CCA website.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Channel Research Cloud Sales & Marketing

Related


  • Cloud
    How Secure is Your Cloud Data?
    The global COVID-19 pandemic has caused a massive shift to remote work. According to one estimate, the number of days spent telecommuting has risen 49% since the pandemic. While the pandemic may have triggered the shift, there’s no sign things will return to normal once the crisis fades. Even prior to the COVID-19 pandemic, businesses […]
  • McAfee Employees Getting Pink-Slipped in Likely 'Belt-Tightening'
    McAfee also reportedly is closing its Israel software development center.
  • Business hands together, diversity
    Survey: A Closer Look at Diversity in the Channel Community in 2021
    The survey is designed to gain a deeper understanding of our channel community, amplifying diversity and inclusion.
  • Cloud backup
    Carbonite® Backup for Microsoft 365
    Microsoft 365 is a powerful suite of business productivity applications. But like any cloud platform, it’s not immune to data loss. Microsoft does not bear responsibility for the protection and retention of data. While Microsoft ensures the availability of its infrastructure, it recommends that customers assume responsibility for protecting the data in its suite of […]

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Pax8 Kicks Off European Expansion with Launch of Pax8 UK
  • Hornetsecurity Acquires Altaro for Expanded Security Services
  • D&H Extends Financing Terms to Help Partners Amid COVID-19
  • The Benefits of Co-Managed IT For Enterprises in the New Normal

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

Help Your Customers Mitigate Malware: Viruses, Worms, and Trojans…Oh My!

January 15, 2021

SMBs’ Cybersecurity Risk Awareness Is Rising

January 13, 2021

Your Cloud Data Is Protected, But Is It Portable?

January 12, 2021

Webinars

View all

Blueprint for a Scalable MSSP Practice in 2021

January 21, 2021

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@IBMServices snaps up #MSP Taos for #hybridcloud expertise. dlvr.it/RqggQR https://t.co/Fy3uPDtLNw

January 16, 2021
ChannelFutures

.@LenovoBusiness launches its thinnest #ThinkPad to date @CES, revamped ThinkBooks and #ThinkReality glasses.… twitter.com/i/web/status/1…

January 16, 2021
ChannelFutures

Help your customers mitigate #malware @Tech_Data #cryptolocker #antivirus #ransomware #cybersecurity… twitter.com/i/web/status/1…

January 15, 2021
ChannelFutures

Advantages of the Subscription business model for MSPs and IT Resellers @kaspersky dlvr.it/RqgDJn https://t.co/ay694fudp3

January 15, 2021
ChannelFutures

Cloud #distributor @Pax8 launches in UK with leadership team in place. dlvr.it/RqfJWx https://t.co/RsKDCowM5V

January 15, 2021
ChannelFutures

bit.ly/3oO2vFY twitter.com/Craig_Galbrait…

January 15, 2021
ChannelFutures

The Ultimate MSP Guide to Sales Efficiency @zomentum dlvr.it/Rqc63q https://t.co/rHIVLkR01K

January 15, 2021
ChannelFutures

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools dlvr.it/Rqc62k https://t.co/MQDcIYc7G9

January 15, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X