The VAR Guy

January 8, 2007

1 Min Read
Print Circulation

## TechIQ 2006 Sponsorship Packages

TechIQ has an initial controlled circulation of 30,000. The circulation includes 27,500 individual CompTIA members and bonus circulation of 2,500 resellers per issue. This bonus circulation is an attractive add-on audience for sponsors looking to build relationships with these key decision-makers.

TechIQ ‘s tightly focused, highly influential audience represents a group of industry leaders who drive their organization and are committed to participating in the industry’s development. For instance:

* More than 70% of the circulation hold at least one vendor-neutral or vendor-specific technical certification
* The audience represents a group at the forefront of the shift from a product-based sales model to one driven by value-added services
* On average, subscribers derive 56% of their revenue from paid services

This audience has a very strong functional profile, with more than 70% having management titles across all major disciplines, including executive management, operations, engineering, marketing, sales and finance.

Circulation Chart

It’s also important to note that TechIQ ‘s circulation represents a community that has enthusiastically adopted new technologies faster than other segments. For instance:

* Over 75% are already deploying wireless networking solutions for their clients
* More than 66% have installed information security solutions
* Nearly 40% are deploying storage-area networks
* 36% have installed Voice-over-IP for their customers

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