The VAR Guy

February 15, 2008

1 Min Read
Microsoft Shaking Up Windows Vista Marketing

Microsoft CEO Steve Ballmer is finally conceding that the company needs to shake up its Windows Vista efforts. The Wall Street Journal reports that Windows’ top marketing exec is leaving the company. So, what does Microsoft need to do to address Vista’s shortcomings? Here are 20 quick thoughts from The VAR Guy.

The VAR Guy has been offering Microsoft consistent advice on Vista for more than a year. These 10 practical steps could get Vista on track. And these 10 examples show why Vista missed the mark in the first place.

Microsoft has spent the past year issuing multiple press releases praising Vista’s momentum. And while the company continues to generate impressive profits, just about everybody outside of Redmond knows Vista missed the mark. Apparently, Microsoft is starting to realize that, too.

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