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 Channel Futures

New/Changing Channel Programs


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Benefit, Plus Sign

Ascend.io Adds New Consultancies to Global Partner Program

  • Written by Edward Gately
  • November 23, 2020
Ascend.io says it has made it easier for partners to work with the company.

Ascend.io, the autonomous data flow provider, just expanded its global partner program with several enterprise architecture advisory and data consultancy partners.

New consultancy partners include X is Y, The Singularity Mesh, Moviri and Flare Build Systems. The Ascend Partner Program augments the Ascend Unified Data Engineering Platform.

Sean Knapp is CEO and founder of Ascend.io.

Ascend.io's Sean Knapp

Ascend.io’s Sean Knapp

“Recently, a number of companies have reached out to Ascend.io about potential partnership opportunities,” he said. “In response to this growing interest, we recognized the need to formalize and expand the program to ensure our growing partner ecosystem was as successful as possible.”

Many enterprises are seeking out specialty advisory firms and consultancies to ensure the success of their data initiatives, Knapp said.

Global Partner Program Features

Consultancies gain access to technology that creates a competitive advantage for their services, Knapp said. Furthermore, they get resources to better support customers along their digital transformation journeys.

“We’re in lock-step with our partners, and rely on frequent and deep communications with them as we develop our partner and sales strategy,” he said. “We solicit recommendations from our partners on everything from features, pricing, positioning and market insight.”

Here’s our most recent list of important channel-program changes you should know.

Ascend.io technology helps partners strategically differentiate themselves, Knapp said, and provides greater value for customers.

“Our strategic partners are true subject matter experts for their customers,” he said. “Being able to closely work with Ascend.io helps them apply the right technologies in the right places to harness their data for faster, more actionable analysis.”

The expanded partner program also helps Ascend.io reach new regions and industries faster, Knapp said. This allows it to capture a larger share of the global market for its specific type of data processing.

Easier Working with Ascend.io

Ascend.io has created new ways to make it even easier to work with the company, Knapp said. It is investing heavily in co-marketing initiatives. It’s also offering significant revenue share that helps partners grow their businesses.

“We also work with partners on co-road mapping and feature development to provide the highest value possible for their clients,” he said.

Ascend.io is investing in dedicated technical support for partners. Moreover, it provides three engagement tracks to match each partner to their capabilities.

“In addition, for consultancies that operate in the partner networks of the three largest cloud providers, Ascend.io now supports most of their co-selling motions,” he said. “Partners are a true extension of the Ascend.io team. And we are committed to ensuring their success and the success of their customers.”

Vijay Menon is principal at The Singularity Mesh.

“Ascend removes the bottlenecks caused by legacy data platforms, empowering our domain-focused customers to securely build and manage data meshes for their businesses,” he said. “Underpinning Ascend is a powerful, cloud-agnostic and intuitive low-code engine. [It] lets data teams focus on what really matters, freeing them from getting bogged down in managing the underlying infrastructure. Together, Ascend.io and The Singularity Mesh are making data truly accessible for the enterprise.”

Tags: Agents Cloud Service Providers Analytics Cloud Digital Transformation New/Changing Channel Programs Strategy

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