TC 100 Profile: SimpleSignal's Success Is Based On Partners' Success

The unified communications (UC) market is growing, and the rising demand for UC services could provide many opportunities for cloud services providers (CSPs), managed service providers (MSPs) and value-added resellers (VARs) over the next few years.

SimpleSignal, a Dana Point, California-based UC services provider that ranked 54 on last year’s Talkin’ Cloud 100 list of the top 100 CSPs, relishes the opportunity to deliver cloud communication services. In fact, SimpleSignal CEO Dave Gilbert told Talkin’ Cloud that his company’s partner program has made it easier for many resellers to boost their recurring revenues.

Gilbert noted that SimpleSignal’s success is based on partners’ success, and his company has taken steps to ensure its partners thrive.

For example, SimpleSignal provides each of its partners with a dedicated channel manager, offers sales training and support and even launched a website that enables partners to see how SimpleSignal is performing at any time.

“We were the first cloud communication service provider willing to publish our uptime publically,” Gilbert added. “We’ve gone more than two years with no downtime. We are pretty proud of that.”

What is SimpleSignal?

SimpleSignal offers numerous cloud communications solutions, including:

Gilbert noted that SimpleSignal already has voice integrations with Google Apps and Microsoft Lync, and his company has been awarded for some of its integrations, too.

Click here for Talkin’ Cloud’s Top 100 CSP list

He also said he understands the UC services market and the challenges it poses for company’s like SimpleSignal. Offering competitively priced bundles has been difficult at times, Gilbert said, but his company’s small and medium-sized business (SMB) plans could help it gain a competitive advantage going forward.

Customers want better quality of service and cheaper prices, Gilbert said, and SimpleSignal is targeting the “M” in SMBs to keep pace in a highly competitive cloud communications market. To fulfill the needs of these businesses, Gilbert said his company is exploring desktop-as-a-service (DaaS) for medium-sized businesses, aka companies with 50 to 500 employees.

So when can SimpleSignal customers and partners expect DaaS? Gilbert said DaaS is “a natural fit” with his company’s cloud voice service and software integrations, and he expects it to be available later this year.

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