MSPs Netsurit, Trace3, Thrive Make Acquisition Moves

The purchase of one technology provider will propel the acquiring company’s next-gen cloud and cybersecurity managed services in Florida.

Claudia Adrien

March 9, 2022

2 Min Read
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Three brand-new MSP acquisitions result in the enhancement of the companies’ technology portfolios.

Netsurit has acquired Evoke, a digital transformation company. Evoke delivers user experience, business intelligence and business automation to organizations worldwide. The acquisition of Evoke is part of Netsurit’s U.S. market expansion. It adds significant capabilities supporting the modern workplace and enabling companies of all sizes to accelerate their digital transformation initiatives, the company said.

  • Netsurit has topped $30 million in revenue with over 60% recurring revenue in 2021.

  • The acquisition of Evoke is a progression in the company’s North American expansion, following the acquisition of Cyber City and Real Time in 2021.

  • This expansion advances Netsurit’s goal to support the dreams of “One Million Doers” by 2025 through a two-pronged growth strategy that combines organic expansion and acquisitions.


Trace3 has acquired LaSalle Solutions, a business division of Fifth Third Bank. This is to further enhance the tech portfolio available to clients of both companies. It also significantly increases Trace3’s national footprint.

Fifth Third acquired LaSalle in 2019 as part of the merger between Fifth Third’s parent company, Fifth Third Bancorp, and MB Financial. It will retain the leasing arm of LaSalle. Fifth Third is selling the parts of LaSalle that are not in line with its core banking operations.

  • LaSalle serves a multitude of technically complex enterprise clients, including several Fortune 500 companies.

  • The newly combined company will serve as a technology solutions provider in cloud, data intelligence, security and overall enterprise IT.

  • By joining the Trace3 organization, LaSalle clients will gain access to Trace3’s advanced technology portfolio, the company said. This includes expertise in security, data intelligence, artificial intelligence and advanced data center.

Trace3 says LaSalle clients also will benefit from its close partnership with the venture capital community. LaSalle will enhance Trace3 offerings in data center infrastructure, collaboration and IT life cycle services, the company said.

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.


Thrive, the provider of next-gen managed services, has acquired SouthTech, a managed technology solutions company in Florida. The acquisition will provide businesses throughout the region with enhanced IT support. Additionally, Thrive’s next-gen managed cybersecurity, collaboration and cloud services help drive digital transformation efficiencies.

  • SouthTech offers a complete suite of tailored IT solutions, including managed services, cloud and hosting solutions, backup and disaster recovery services, unified communications, compliance auditing and data security.

  • The acquired company has a seasoned team of certified IT experts that are dedicated to becoming clients’ trusted IT navigators that align technological strategies with business outcomes.

SouthTech marks the second acquisition by Thrive in Florida this year. Thrive says it’s a security-first MSP that delivers comprehensive managed services and expertise. It drives secure digital transformation for small-to-midsize enterprises across multiple industries.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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