https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2021 MSP 501 Application
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2021 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2021 MSP 501 Application
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2021 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Leadership


Getty Images

Business woman checking time on watch

SaaS Alerts’ Jim Lippie: MSPs Have ‘Been Waiting for Something Like This’

  • Written by Kelly Teal
  • February 8, 2021
From his plans for the company to MSP security fatigue, the newly minted CEO talks strategy and insights.

Jim Lippie is no stranger to channel partners — managed service providers, in particular. His presence among MSPs (and as an MSP himself) spans almost two decades, with names including Thrive Networks, IndependenceIT, Clarity Channel Advisors and Kaseya.

Last month, startup SaaS Alerts announced it had hired Lippie as its CEO. SaaS Alerts developed a unified platform that lets MSPs monitor for security threats in a SaaS environment — not just customers’, but also their own. That means spotting – and fixing – breaches within Microsoft Office, Salesforce, Dropbox, G Suite and other apps.

For Lippie, this ability to go beyond devices and users, and into the apps themselves, is a breakthrough. It represents the biggest puzzle piece that has been missing in the fight against hacks and data theft.

“It’s really amazing how many MSPs and other software ecosystem partners are telling us that we’re absolutely headed on the right track, that this is a problem they’ve seen it for a while, and they can’t believe no one’s done it so far,” he says.

What’s further caught Lippie off guard is the response from other vendors.

“I came in thinking that our only go-to-market was MSPs,” he says. “Now, we’re completely channel and we’re not changing. But what has surprised us is the number of other software companies that have approached us and said, ‘We think what you’re doing is a complement to what we’re doing. How would you feel about embedding your software into our platform?’”

SaaS Alerts intends to do just that — and MSPs need not fear.

SaaS Alerts' Jim Lippie

SaaS Alerts’ Jim Lippie

“This doesn’t impact the channel,” Lippie says. “It just allows our MSP community to buy SaaS Alerts from more places.”

Channel Futures sat down with Lippie to learn more about his plans for SaaS Alerts and issues he wants to help partners address. This Q&A is edited for clarity.

Channel Futures: What is your five-year plan for SaaS Alerts?

Jim Lippie: We haven’t gone out five years — we’ve gone out three because things change so fast. Our goal is to create the most MSP-friendly software company in the ecosystem. And by doing that we feel great things will happen for us.

CF: What do you mean by MSP-friendly?

JL: It means we do month-long trials. Try it out, put customers on it, as many customers as you want, and capture revenue from the free month. It’s free internal use. One of the founding principles of SaaS Alerts is MSPs/MSSPs need to protect own house first if they’re going to protect their customers. As long as on you’re on a minimum monthly plan … you can use SaaS Alerts. Also, we do monthly agreements, not 36-month terms just because you saw a demo. We want to prove every single day our value to our MSP community.

Another example is we are MSP-only. When someone comes to our website and wants to sign up with us … you have to prove that you’re an MSP. … [If not,] we refer them out to one of our existing partners.

These are all principles that we hold dear, and we think collectively if by doing that and more, by acting in the best interest of the MSP community, that we will hopefully become thought of as the most friendly MSP software company.

CF: What are your more immediate plans for SaaS Alerts overall as you take the helm? Any changes readers should know?

JL: I’m not looking to change anything outside of …

  • Page 1
  • Page 2
  • Page 3
Tags: MSPs Business Models Cloud Leadership Security Strategy Voice/Connectivity

Related


  • VDI
    IGEL Integrates Amazon WorkSpaces DaaS with Its Virtual Endpoint OS
    Also, the new Arm-based Raspberry Pi, co-developed by Citrix, IGEL and NComputing, is generally available.
  • Hottest Ticket in Town
    Channel Partners Virtual 2021 Is the Hottest Ticket in Town
    And that means any town, since it’s 100% online. Will you be there?
  • strong customer relationship
    Datto Partners with ThreatLocker for Secure MSP Business Operations
    MSPs have seen increased security risks for clients amid COVID-19.
  • Brexit
    Now That a Brexit Deal is Done, What's Next for the UK Channel?
    There's an Increased need for virtual services and video conferencing, and a focus on security moving forward.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • 3 Strategies for Selling Zero Trust in the Channel
  • BlackBerry Research: MSSPs Increasingly Targeted by Hacker-for-Hire Groups
  • Three Ways MSPs Can Improve Supply Chain Security
  • Devo Technology Unveils First Partner Program for Resellers, MSSPs, SIs

Galleries

View all

From The Second City: How to Use Improv as a Business Tool

March 3, 2021

Industry Perspectives

View all

Multi-Cloud: Strategy or Inevitable Outcome? (or both?)

March 3, 2021

Backup Vulnerability: 4 Targets Hackers Might Utilize to Infiltrate Your Backup Solution

March 2, 2021

The “Roaring 20s” Are Coming

February 25, 2021

Webinars

View all

A Partner’s Perspective on Channel Success in 2021

March 23, 2021

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

White Papers

View all

Why Fortinet for my MSSP?

March 2, 2021

Small and Mid-Size Business Security: 4 Steps to Success

March 2, 2021

How SMBs Can Secure Endpoints and Remote Workers for the Long Haul

March 2, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Kelly Leonard of @SecondCity talks to us about how improv can be used as a business tool to improve the company cul… twitter.com/i/web/status/1…

March 4, 2021
ChannelFutures

Another amazing day at #CPVirtual. Here's what you missed and what's on tap for Day 3. @Channel_Expo… twitter.com/i/web/status/1…

March 4, 2021
ChannelFutures

Learn how @VMWare can help you build and deliver a #multicloud strategy. #hybridcloud #cloud #AWS… twitter.com/i/web/status/1…

March 3, 2021
ChannelFutures

Learn about the merging of our media websites; plus, a new #MSP Summit this fall. @Channel_Expo… twitter.com/i/web/status/1…

March 3, 2021
ChannelFutures

.@KnowBe4 acquires @MediaPROInc to beef up #cybersecurity training. dlvr.it/RtvdpB https://t.co/FzseCn4K6A

March 3, 2021
ChannelFutures

#COVID19 is ramping up #socialengineering – time for MSSPs to step in. @Electric_AI dlvr.it/RtvRQc https://t.co/ebTJNJcOxz

March 3, 2021
ChannelFutures

.@pluribusnet launches expanded, simplified partner program. #SDN dlvr.it/RtvGtQ https://t.co/bRDqYLEhXJ

March 3, 2021
ChannelFutures

#SupplyChain agility is changing global distribution patterns and #ictservices, says @NeecoICT.… twitter.com/i/web/status/1…

March 3, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X