Amazon Web Services re:Invent starts Nov. 12, but CliQr jumped the gun on its announcements. Apparently the company couldn’t contain itself, unveiling the latest version of its CloudCenter cloud-based IT-as-a-service offering.

The new version was designed to provide customers with more flexibility, convenience and control across any cloud environment, as well as increased efficiency to reduce costs and enhance self-service functionality. The end goal is to help customers streamline cloud-based application deployment and management, making it simpler and easier to get cloud apps up and running.

“CliQr’s CloudCenter provides an integrated platform that allows IT to manage and enforce multiple users, applications and clouds—private and public—all with a single solution,” said Gaurav Manglik, co-founder and CEO of CliQr Technologies, in a prepared statement. “CliQr’s platform provides the tipping point IT has always been looking for. Our technology allows enterprises to take full advantage of the benefits that the cloud has promised for years.”

According to Manglik, organizations are realizing they need to harness and nourish cloud-based IT-as-a-service if they want to get a handle on shadow IT initiatives plaguing businesses today. CloudCenter was designed to help do that while also making it easier for IT administrators—and trusted advisers, of course—to manage the cloud more easily both before and after the transition.

Additionally, the company has added more self-service features via a private app store. End users can access the marketplace to search for applications by category or tag, and then import the app to their catalog. It’s done without IT intervention, making it easier for vetted apps to get deployed to those who need them while also maintaining centralized control.

It sounds like something channel partners could offer to customers to increase their value-add and help them manage the often-complicated cloud computing applications world.

CliQr also added hybrid and multi-cloud management capabilities to the latest version of CloudCenter to provide greater portability across a variety of cloud environments, from the public to private cloud.

CliQr is demonstrating the new features of CloudCenter at AWS re:Invent this week.