Fiber internet connectivity for businesses can optimize application performance and employee productivity. Channel partners should take a holistic approach to fiber sales, advising clients not only about its benefits, but about the high-quality applications and services it enables as well. This Report looks at five application categories where fiber is essential in obtaining the necessary speed, performance and reliability — and that represent a significant growth market for partners who can deliver these applications on top of a fiber deployment.

August 31, 2016

1 Min Read
5 Business Needs Where Fiber Is a Must-Have

Fiber internet connectivity for businesses can optimize application performance and employee productivity. Channel partners should take a holistic approach to fiber sales, advising clients not only about its benefits, but about the high-quality applications and services it enables as well. This Report looks at five application categories where fiber is essential in obtaining the necessary speed, performance and reliability — and that represent a significant growth market for partners who can deliver these applications on top of a fiber deployment.

Takeaways for Your Business

  • Fiber’s scalability means it can adapt as clients’ network demands change over time.

  • While marketplace awareness of fiber’s benefits is strong, partners must still be prepared to demonstrate the ROI.

  • When it comes to fiber, it’s about business outcomes; sell on results, not price.

About the Author

Kevin Casey writes about technology and business for a wide variety of publications and companies. He won an Azbee Award, given by the American Society of Business Publication Editors, for his InformationWeek.com story, “Are You Too Old for IT?” He’s a former community choice honoree in the Small Business Influencer Awards. His weekly column, “This Week in Modern Software,” appears on the New Relic blog.

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