Dell EMC to Formally Distribute VMware Licenses

… has all the operational processes, etc., in place to stand up a quality program to serve and support partners.

Titanium and Titanium Black partners are not mandated to buy VMware licenses through Dell EMC; they can continue to source through distributors they do business with. According to the vendor, there are a few hundred Titanium and Titanium Black partners eligible to purchase VMware licenses directly, today, from Dell EMC.

Dell EMC says it doesn’t have a similar distributor agreement with any of its other strategically aligned businesses.

What impact will there be on Dell’s existing distributors having Dell EMC as a distribution source for partners?

Cook views today’s announcement as offering partners a choice for those selling Dell Technologies. “We’ve been pretty public on our distribution strategy at Dell EMC that we’re going to rationalize the number of distributors that we work with on a global basis. We’ve been expanding our relationship and presence with many distributors to include much more of the breadth of our portfolio. So, as we do rationalize and consolidate and we have more strategic relationships with a fewer number of big distributors and as they’re authorized with bigger portfolios in more countries, their business will get more strategic with Dell EMC,” she said.