https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Shutterstock

Change

New, Changing Channel Programs: Avant, Fusion, HPE, More

  • Written by James Anderson
  • September 5, 2018
Two companies are deciding how recent acquisitions will affect their partners.

How do mergers and acquisitions impact the sales partners of each company involved?

In the case of August’s partner program update, the results vary widely. Fusion Connect’s new channel chief is tasked with merging the channel organizations of Fusion, MegaPath and Birch Communications. At the same time, Cox has given its blessing for newly acquired RapidScale to continue its partners operations as they are.

Meantime, IT companies continue to embrace the channel as a means of scaling their business. Data protection in particular was a common category for companies launching partner programs, including Arcserve and SafeBreach.

Each new month gives us the opportunity to observe how vendors and distributors are using the channel to reach customers, and we’ve found 14 interesting cases from last month.

Scroll through the gallery below to see how channel programs changed in August.

Missed last month’s gallery? Check out the July roundup.

Avant

The Chicago-based master agent/distributor added partnerships in August. Avant announced a partnership with Green Cloud Technologies, which offers infrastructure as a service, desktop as a service and backup as a service. Avant also announced an agreement to access BCN’s voice, data, wireless and cloud services.

Read about the BCN and Green Cloud partnerships.
RapidScale

RapidScale's CEO assured partners that Cox Business will not only maintain the company's channel program but also pour more money into it.

Cox acquired the cloud provider for an undisclosed sum this summer in order to explore the managed services market. The MSO publicly supports RapidScale's existing partner model. RapidScale says it is 100 percent channel driven, and it has multiple close relationships with master agents, including Telarus and Intelisys.

Read more about the acquisition's implications.
Fusion

One cloud company has been stockpiling assets this year — and that includes channel assets.

Fusion Connect's new channel chief said he’ll work to combine Fusion channel assets with those of its two latest acquisitions: Birch Communications and MegaPath.

Michael Fair, who led partner programs at Charter, EarthLink and Qwest, says he’ll explore “best-of-breed” partner program practices, including contracts and rules of engagements. 

He spoke with us at length with us about why he joined Fusion.
HPE

Hewlett Packard Enterprise is targeting bigger and better rewards for partners who focus on high-growth market areas.

The company restructured its Partner Ready program to recognize, reward and enable smaller HPE partners, many of whom come from acquisitions such as Nimble, SimpliVity, Aruba, and SGI that HPE has made over the past four years. The company will reward partners for their investment in market growth areas using greater rebates and quicker access to higher membership tiers with accompanying benefits.

Lynn Haber has the scoop.
Silver Peak

The vendor will assist resellers of its SD-WAN offering through its new Authorized Development Partner (ADP) program.

Program members are a trained extension of Silver Peak’s installation team. ADP members present conflict-free collaboration to resale partners by only selling human-based services. ADP partners must meet criteria that include professional services, security and other skills.

Get details on Silver Peak's new program.
Corelight

The vendor of network visibility services for cybersecurity rolled out its first-ever channel partner program as it looks to formalize its indirect go-to-market strategy. The Corelight channel program is a three-tier model and offers deal registration, demo unit offers, customer subscription renewal tracking, priority lead distribution, and co-marketing opportunities.

Edward Gately has details on what Corelight and its partners are bringing to market.
SafeBreach

SafeBreach unveiled its first global partner program and added veteran channel security executive John Bolger as head of channels.

The company provides breach and attack simulation technologies. The program is based on a tiering system, where focused partners receive the most integrated enablement and competitive margins, the company said.

Edward Gately has the scoop.
Tervela

Cloud FastPath's software as a service has its first partner program.

The provider of content migration, sync and backup announced a program that lets partners license the company's enterprise migration platform for a monthly fee. Cloud FastPath said its partners have moved more than 300 terabytes into and between collaboration platforms in 2018.

Learn more about the company and its new program.
Snapt

Snapt is building a partner channel to become a "disruptor" in the application delivery controller (ADC) market.

The company has mainly sold directly online, but its CEO told Channel Partners that MSPs are among the crowd of solution providers that have asked for a way to collaborate with Snapt. The Snapt Partner Program's focus is on VARs and MSPs in North America and is based on a three-tier model.

Get details on Snapt.
Kronos

The workforce management provider launched a program designed to help technology partners use the Kronos D5 platform to build applications that boost productivity, add more capabilities, and extend the value of the company's Workforce Dimensions suite. The Kronos Partner Network, which is separate from the Workforce Dimensions Technology Partner Program, engages with Kronos authorized resellers, as well as services and consulting adviser partners.

Read about Kronos' new program for vendor partners.
Alation

Data catalog company Alation unveiled its first partner program.

The partnerships help customers build metadata management strategies that leverage a data catalog as the single source of reference for the entire enterprise.The new channel organization started with 12 select partners, including Agilisium Consulting, Information Asset, Tableau and Teradata.

Read details about Alation's program.
Lucidworks

Lucidworks launched a program to help partners deliver AI-powered search and data discovery offerings to their customers.

The program includes training and certification by Lucidworks, plus extensive practice with the company's Fusion platform. Lucidworks recently finished a $50 million funding round. 

Edward Gately spoke with the company's vice president of worldwide channels and alliances.
Arcserve

Data-protection
provider Arcserve is targeting MSPs, VARs, large account resellers (LARs) and OEMs with its new North America channel program.

Arcserve designed the Accelerate program specifically to fast-track partner profitability, and early program participants have seen a 300 percent increase in average order value through deal registrations month-over-month, according to the company. Arcserve's vice president of strategic alliances told us that the company was already 100 percent channel-driven.

See more his comments in Edward Gately's article.
OVHcloud

The global cloud provider has a new program that gives solution providers access to infrastructure-as-a-service (IaaS) offerings. The company said its partners – which include resellers, MSPs, system integrators and "system outsourcers" – can grow their cloud businesses by bringing infrastructure options that include VMware-based hosted private cloud, bare-metal servers and/or public cloud.

Read what OVHcloud's David Wigglesworth had to say about the program.
Tags: Agents Galleries New/Changing Channel Programs

Related


  • Business handshake
    Ujet, Peerless Network Enter Master Agent Agreements with PlanetOne, Intelisys
    Ujet’s channel partner program supports strategic business partnerships, master agents and integrators.
  • View of globe from space
    8x8 Joins Microsoft as Westcon Partner to Spur International Growth
    The partnership starts in the United Kingdom and Ireland this month.
  • Twenty, 20
    The CF List: 20 Top UCaaS Providers You Should Know
    Zoom's meteoric rise prompted other venders to improve their offerings.
  • Top Stories
    Top 20 Channel Stories in March: Telarus, Synnex-Tech Data, Microsoft Hack
    Mergers and acquisitions play a big part in our top stories countdown.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • MicroCorp Joins Intelisys, Telarus as Ujet Partner
  • Enhanced Zoom Master Agent Program Means Bigger Commissions
  • Aircall Partners Get New Partner Program for App Development
  • TCG Launches Awards Program, Taps Cbeyond, AT&T Alums

Galleries

View all

Biden Administration Issues Russian Sanctions in Response to SolarWinds Hack, Election Interference

April 16, 2021

Industry Perspectives

View all

SD-WAN Supports More Purposeful Shift to Cloud

April 16, 2021

How Tech Is Transforming Public Safety–and the Implications for Channel Partners

April 15, 2021

Exercising Your Organization’s Data Loss Recovery Abilities

April 13, 2021

Webinars

View all

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 4, 2021

White Papers

View all

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Top Tips: Optimize Your Microsoft 365 Investment with Rackspace Technology

March 30, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

MSP Summit

November 1, 2021 - November 2, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

5 Reasons Diversity, Equity and Inclusion Is Important

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Strong Customer Experience Needs Strong Partner Experience

December 22, 2020

Twitter

ChannelFutures

If you needed any more reason to submit your @MSP_501 application, this promotional video will get you fired up!… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@FrontierCorp just weeks away from exiting #Chapter11bankruptcy. dlvr.it/RxqkK1 https://t.co/yxyChKL9Um

April 16, 2021
ChannelFutures

#SDWAN supports a more purposeful shift to the #cloud @ComcastBusiness #networksecurity #hybridwork #security #SaaS… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

RT @alysfitz: 67% of respondents reported burning out since the COVID-19 pandemic hit. We need to do better to support #WomenInTech, especi…

April 16, 2021
ChannelFutures

RT @AllianceofCW: #ACW members Mayka Rosales-Peterson and Raquel Wiley were elected to @ChannelFutures' #Diversity, #Equity, & #Inclusion B…

April 16, 2021
ChannelFutures

.@ZiplyFiber rolls out agent #partnerprogram. #networking dlvr.it/RxmM4K

April 16, 2021
ChannelFutures

New #Microsoft #SurfaceLaptop4 is an incremental update with an improved CPUs webcam, speakers and dual mics.… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@okta hires @InsightEnt vet as global channel chief. #cybersecurity dlvr.it/RxmM20 https://t.co/ImWRZp2qHt

April 16, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X