Do your customers understand the cloud? Remote monitoring and management (RMM) platform provider Continuum this week released an eBook designed to help managed service providers (MSPs) explain the cloud to customers. Here are the details.

Dan Kobialka, Contributing writer

December 15, 2015

1 Min Read
How to Explain the Cloud to Your Customers

Do your customers understand the cloud? Recent data indicates confusion remains problematic for many cloud users. 

A May 2015 West IP Communications survey of 300 IT managers revealed many businesses were divided on the benefits and risks associated with the cloud

In addition, the survey showed cost was one of the top concerns for companies considering a change to their IT infrastructure. 

So how can managed service providers (MSPs) ensure their customers understand the cloud and its benefits? 

Remote monitoring and management (RMM) platform provider Continuum released an eBook this week designed to help MSPs explain the cloud to customers. Here’s a closer look at three tips you can use to help your customers optimize their cloud usage:

  1. Discuss the basics — Define the cloud for your customers and be prepared to answer any questions they may have about it.

  2. Describe the origins of cloud computing — Provide a brief overview of the history of the cloud to explain why the cloud is a viable option for enterprises and small and medium-sized businesses (SMBs). 

  3. Respond to cloud security concerns — Security is paramount, particularly with the cloud. Therefore, MSPs that take a proactive approach can address a customer’s cloud security concerns quickly and effectively. 

The complete Continuum eBook is available for download here.

What are your thoughts on the cloud? Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at [email protected].

About the Author(s)

Dan Kobialka

Contributing writer, Penton Technology

Dan Kobialka is a contributing writer for MSPmentor and Talkin' Cloud. In the past, he has produced content for numerous print and online publications, including the Boston Business Journal, Boston Herald and Dan holds a M.A. in Print and Multimedia Journalism from Emerson College and a B.A. in English from Bridgewater State College (now Bridgewater State University). In his free time, Kobialka enjoys jogging, traveling, playing sports, touring breweries and watching football (Go Patriots!).  

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