Matthew Weinberger

December 22, 2010

apps-marketplace-logo.gif With 2011 just around the corner, Google has released some key statistics for the Google Apps Marketplace, the SaaS add-on enterprise app store for Google’s flagship productivity suite. It’s not a full year’s worth of data since Google Apps Marketplace only launched in March 2010, but Google’s report gives a good sense of what enterprises want from their cloud deployments.

The top three categories of installed SaaS app, says the Google Enterprise Blog entry, are project management, CRM, and accounting/finance. The top 10 most-installed apps reflect that statistic, too, with Manymoon (project management), Insightly (project management/CRM) and Zoho CRM taking the top three slots. Google also makes a special mention of the number 11 most installed app, Grockit, which was the Google Apps Marketplace’s first-ever education-focused add-on.

Next up for the Google Apps Marketplace in 2011? Enhancements to the shopping experience, making it easier to find the app you want, according to the Google blog entry. But more notable for cloud service providers is the promise of enhanced integration capabilities beyond the existing Gmail contextual gadget functionality.

Google says that extending a Google Apps deployment with services from their marketplace is a major enabler for moving to a so-called “100% web” model. Stephen Cho, director of Google Apps Channels, shared some more Google Apps Marketplace perspectives in this FastChat Video earlier this month (left).

TalkinCloud expects Google to make more Google Apps Marketplace moves during the Google I/O conference in May 2011.

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