Apptix, which provides hosted Microsoft Exchange and SharePoint messaging and collaboration to the enterprise, has announced a revamped partner program designed to help VARs meet the needs of businesses of all shapes and sizes. The company says the new effort includes increased margins for its partners. Here’s the scoop.

The idea, says an Apptix spokesperson, is that the company has broadened out to support resellers of three types:

It’s pretty obvious Apptix is trying to expand their appeal to resellers of all shapes and sizes. And from a branding perspective, says that same Apptix spokesperson, they’re offering resellers co-branding, white label, and private label opportunities, depending on need and size.

As far as those enhanced margins go, Apptix was short on precise details but says that they’re offering VARs “increased and progressive partner margins.”

“The enhanced and flexible Apptix Partner Program provides resellers of any size the ability to leverage the cloud for expanded customer offerings and new recurring revenue streams,” said Apptix VP of Business Development Aubrey Smoot in a prepared statement.

Smoot had previously told The VAR Guy that Apptix would be enhancing their channel play this summer — and it looks like they’ve followed through. But is it enough to keep the so-called “Apptix Turnaround” going?

We continue to check in with a range of hosting providers to hear how they’re evolving their SaaS partner programs. We may have more news to share on the topic later today.

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