TruMethods’ Gary Pica on the Need to Enhance Service Offerings, Value Propositions

We sat down with Pica ahead of CPV to chat about his session on how MSPs can build value in a COVID-19 world.

Allison Francis

August 20, 2020

2 Min Read
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Customer needs are changing. According to Gary Pica, president at TruMethods, as an IT provider, your service offering and value proposition need to change too. 


TruMethods’ Gary Pica

At the upcoming Channel Partners Virtual conference, Pica will take you through a step-by-step process to enhance your MSP service offering to meet the changing needs of the market. It’s part of a session titled How MSPs Build Value in the COVID-19 World.

This session will aim to help you command a higher price, add recurring revenue and increase your profit margins.

We sat down with Pica ahead of the show to get the lowdown.

Channel Futures: How and why are customer needs changing, and how do IT service providers’ service offerings and value propositions need to change to accommodate?

Gary Pica: Every SMB has changed its business plan for 2020. This means that their technology plans need to change as well. The MSP’s approach to security, collaboration and productivity needs to pivot.

CF: COVID-19 is clearly the focal point of these changes. Can you speak to the challenges providers have been faced with in terms of their offerings?

GP: Because customers need more support, more security and more strategic planning, the MSP costs are increasing. All MSPs need to show customers how they are adding more value to command the right price. 

TruMethods’ Gary Pica is one of dozens of industry speakers who will “take the stage” at Channel Partners Virtual. Our online trade show is Sept. 8-10. Don’t miss out on this one-of-a-kind event. Register now!

CF: Can you go into a little bit your step-by-step process on how to enhance one’s MSP service offering in order to meet changing customer needs?

GP: It starts with enhancing the vCIO role and process. MSPs need to understand the customer’s business to a greater degree. They need to translate new security risk into business risk so SMBs can make better business decisions. 

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About the Author(s)

Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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