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Zoom Transforms Global Partner Program, Offers Additional Resources

The program also expands benefits and introduces Zoom phone with native capabilities for resale partners.

Claudia Adrien

March 28, 2022

2 Min Read
Partner Program

Zoom has launched its Zoom Up Partner Program, which the company says rewards partners for their continued investments in Zoom. It introduces new ways to engage and leverage the Zoom platform. And for the first time, it offers the resale of Zoom Phone with Zoom calling plans for qualified partners in select countries.

Zoom Up incentivizes partners to become more knowledgeable, the company said. It expands their customer reach and differentiates their business by providing key business benefits.

  • It launches Zoom Phone with native capabilities. This enables qualified partners in select countries to sell the full suite of Zoom Phone licenses with Zoom calling plans. It opens the opportunity for resale partners to offer the full Zoom platform.

  • Zoom Up provides a single and simple architecture, the company said. It’s a unified program that the company designed to further align Zoom and its partners. These include resellers, carriers, distributors, ISVs, technology solutions brokerages, referral partners and more.

Marketing Tools

The company has also rolled out an array of other benefits.

  • Rewards for partner investment. This newly redesigned program directly aligns partner rewards with the partner’s level of investment in Zoom. As a result, it incentivizes continued growth within Zoom’s ecosystem of partner resources.

  • The program gives partners the opportunity to expand their Zoom skills through new competencies and accreditations. Zoom Up provides a clear road map of how partners can further develop their desired areas of expertise.

  • The new partner program also unlocks marketing benefits and resources for partners. The Partner Demand Center offers demand generation in any language. Additional marketing development funds are provided for the highest levels of the Zoom Up Partner Program.


Zoom’s Laura Padilla

Laura Padilla is head of global business development and channel at Zoom.

“Our partners are fundamental to our growth and success at Zoom. This is why we are constantly evaluating new ways to improve and offer additional benefits to our partner ecosystem,” Padilla said. “Just as Zoom focuses on delivering happiness to our customers, we strive to deliver partner happiness. I am extremely excited about the introduction of the Zoom Up Partner Program. The introduction of Zoom Up is the next phase in our continued evolution and demonstrates our commitment to joint success with our partners.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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