Hexnode caters to partners from 60 countries across the globe.

Edward Gately, Senior News Editor

September 21, 2021

3 Min Read
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Hexnode partners have access to a new partner relationship management portal. It was unveiled during the enterprise device management provider’s HexCon21 virtual conference.

Hexnode partners include resellers, OEMs, ISVs and distributors. Hexnode hosted its first-ever partner conference in April. That event saw partners from across the globe gather and share knowledge about their domains and selling strategies.

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Hexnode’s Rachana Vijayan

Rachana Vijayan is Hexnode‘s CMO and director of sales, marketing and partnership.

“The event was a tremendous success, which led us to rethink our vision for Hexnode partners,” she said. “We wanted to make things more simple, easier. We envisioned that being a Hexnode partner would mean that everything you need to run your business is available to you, in a simple yet comprehensive portal.”

The unified portal allows partners to track orders, get marketing materials and equip their sales teams, Vijayan said. In addition, they can create microsites to aid their business.

Partner Network Growth

“In the past year, we saw tremendous growth in our partner network,” Vijayan said. “We are now catering to partners from 60 countries across the globe. After the conference, we started to shift the focus from our most revenue-generating regions the United States and United Kingdom to more of Europe, the Middle East, Australia and New Zealand. And Hexnode witnessed a 200% growth in partner revenue, and the number of partners doubled from the number we had in 2020.”

One of the biggest challenges Hexnode partners faced was the immediate transition to remote work, Vijayan said. That meant most of their customers had to make the shift to a work from home model and needed more from their unified endpoint management (UEM) solution.

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“However, Hexnode already had the features that could make the transition easier,” she said. “And the addition of automation features made it much easier.”

Another big challenge partners faced was adapting to small and micro businesses where there were only a limited number of users and devices, Vijayan said.

“With the launch of the unified partner portal, we hope our partners will be able to address these concerns,” she said.

Sales Training for Partners

The company has organized sales training for partners, which enables them to sell Hexnode better, Vijayan said.

“We also provide the opportunity for partners to interact with the Hexnode partnership team,” she said. “They can get to know the team, network and answer product questions if there are any.”

HexCon21 includes more than 90 speakers holding sessions about cybersecurity and endpoint management, Vijayan said.

“Partners are gaining invaluable knowledge about the security domain, which will, in turn, help them in their businesses,” she said. “Also, the Hexnode academy now offers a full course on Hexnode partner training, which transforms anyone into a Hexnode partner within a day or two.”

Apu Pavithran is Hexnode’s founder and CEO.

“Companies everywhere had to switch to remote overnight,” he said. “The Hexnode team suddenly had a vastly new range of requirements to meet and the team worked on providing as as many tools as possible that our customers need to ensure business continuity.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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